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Effective Choices, Not Longer Days - Jeff Hawkins (Numenta)
Date: 5/13/2009
Length: 2 minutes
Speaker(s): Jeff Hawkins
Sources: Stanford Technology Ventures Program
Description: Throughout his thirty-year career launching four start-up organizations (including founding Numenta), Jeff Hawkins has always sworn that the would be home for breakfast and dinner with his family every day. In this clip, Hawkins
dispels the myth that launching an organization requires long office hours and frequent travel. Entrepreneurs, he says, can be effective without having to work hard. They do, however, have to make the right choices. Any organization that
focuses on making better daily decisions will have the opportunity for broad and deep success.

Other Videos in Series

An Entrepreneur's Take on the Non-Profit - Jeff Hawkins (Numenta)
Jeff Hawkins
5/13/2009
Summary: Launching a non-profit organization is just as much work as starting a for-profit business, says Numenta Founder Jeff Hawkins. Many of the issues and struggles of leadership are the same, including concerns about funding,
building, mission statements, staffing, etc. Hawkins recalls that the Redwood Neuroscience Institute, focused on neocortical theory in the field of neuroscience, was so successful that they were forced to think of their next steps after just
three years in operation. A friend showed him how to plot the institute's theories into mathematical planning software, and Numenta, a for-profit entity, was born. Watch More
Case Studies of Failure - Jeff Hawkins (Numenta)
Jeff Hawkins
5/13/2009
Summary: After designing about a dozen computer products, Numenta's Jeff Hawkins recalls that two - among them the Palm Pilot - were very successful, half were good, and the remaining were market failures. Here, Hawkins discusses his
thinking behind some of his product flops. He also tells the story of a fulfillment disaster that occurred with the launch of the Handspring Visor. After the online ordering system failed, every one of the product's tens of thousands of
customers had to be called individually and asked if they'd received their order. Watch More
Effective Choices, Not Longer Days - Jeff Hawkins (Numenta)
Jeff Hawkins
5/13/2009
Summary: Throughout his thirty-year career launching four start-up organizations (including founding Numenta), Jeff Hawkins has always sworn that the would be home for breakfast and dinner with his family every day. In this clip, Hawkins
dispels the myth that launching an organization requires long office hours and frequent travel. Entrepreneurs, he says, can be effective without having to work hard. They do, however, have to make the right choices. Any organization that
focuses on making better daily decisions will have the opportunity for broad and deep success. Watch More
Forgo the NDA: Find Support Where You Can - Jeff Hawkins (Numenta)
Jeff Hawkins
5/13/2009
Summary: Jeff Hawkins, Founder of Numenta, encourages entrepreneurs to involve people in their problems and to solicit as many qualified opinions as they can. Don't get tangled in product secrecy and idea ownership at the expense of
gaining quality feedback. Instead, he says, be happy that anyone is willing to listen to your ideas and offer the benefit of their expertise. And when it comes to investors, have them involved as much as possible so that they, too, can share
the weight of the worry. Watch More
Palm's Approach to Elegant Design - Jeff Hawkins (Numenta)
Jeff Hawkins
5/13/2009
Summary: Despite Microsoft's desire to crush the fledgeling Palm Pilot in the 1990's, Jeff Hawkins, Palm's former Co-founder and now the Founder of Numenta, decided to battle on a ground where the behemoth from Seattle could not compete:
In the field of elegant design. Hawkins' focus was to make the product as beautiful as possible, and they hired acclaimed design firm IDEO to design the Palm IV. Not only was it easy on the eyes and easy to use, but it was the first consumer
product with a lithium battery, and the first to use glue, rather than screws, for seamless closure. Watch More
The History of Palm and the Part-time Entrepreneur - Jeff Hawkins (Numenta)
Jeff Hawkins
5/13/2009
Summary: Jeff Hawkins, Founder of Numenta, was an early observer of the idea that people wanted their primary personal computer to be in their pocket, thus he launched Palm in 1992. The self-described "reluctant entrepreneur" says that he
never intended to launch a mobile computer industry (or any company, for that matter) and he describes how he negotiated a limited, part-time relationship with the company, despite the hopes of his investors. He describes in detail the
organization's first big failure and its first huge success with the Palm Pilot, and a timeline of the company at large. Watch More
The Twenty-Year Plan - Jeff Hawkins (Numenta)
Jeff Hawkins
5/13/2009
Summary: After becoming a PhD student in biophysics and facing numerous institutional hurdles barring his desire to study the neural cortex, Jeff Hawkins, Founder of Numenta, decided to think long-term. He put a career plan in place that
has lasted over twenty years. Rather than pursuing his passions through academia, he decided instead to focus on making institutional change, adding credibility to his name, earning substantial financial revenues to fund his own pet projects,
and helping the neuroscience community mature from the inside. Two decades later, arguably, he's accomplished all of these tasks, and he's still expanding their boundaries. Watch More

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