Entrepreneurial Thought Leader Series

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Balance of Structure and Ambiguity - Kathleen M. Eisenhardt (STVP)
Date: 10/4/2006
Length: 0 minutes
Speaker(s): Kathleen M. Eisenhardt
Sources: Stanford Technology Ventures Program
Description: Eisenhardt provides an example of where structure and ambiguity live in harmony at Yahoo.

Other Videos in Series

Balance of Structure and Ambiguity - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Eisenhardt provides an example of where structure and ambiguity live in harmony at Yahoo. Watch More
Closing the Deal - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Eisenhardt discusses how to negotiate with an investor and the importance of closing a deal. She stresses the need for having a credible alternative, which can be leveraged to speed up the process. Watch More
Creating Opportunities - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Eisenhardt believes that markets are not chosen but created. She describes how this was successfully done at Amazon, eBay and Verisign. She explains that to be wildly successful it is important to become the cognitive referent to
the market. Watch More
Edge of Chaos - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Eisenhardt shares her work on managing at the edge of chaos. She defines the edge of chaos as the perfect balance between being too structured and not having enough structure. In particular, she compares optimal strategies for the
highly regulated and structured biotech market and the ambiguous mobile gaming market. Watch More
Market Selection - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Eisenhardt discusses the ideal markets for start-ups. She classifies them into emergent, growth and mature. Emergent markets are typically small and undefined, growth markets are between $30M-$50M with a high growth rate and
mature markets are > $100M. She suggests that the ideal market for a company to start in is a growth market. Watch More
Protecting Your Market - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Eisenhardt shares several strategies that a small company can use to protect their market. This includes marketing alliances, getting funded by larger competitors, and buying out smaller competitors. Watch More
Surfer Model of Venture Growth - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Eisenhardt explains her findings about teams and markets using the Surfer Model of Venture Growth. In her research, she found that there is great synergy between great teams and great markets. The returns obtained by this pair
dwarf any other combination. Watch More
Team Composition - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Kathy Eisenhardt, co-director of Stanford Technology Ventures Program and professor in Management Science and Engineering, discusses the size and composition of successful teams. She recommends a team of 3-5 cross-functional
people with diverse age group and experience. Watch More
The Art of Fundraising (Part 1) - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Eisenhardt describes the key elements associated with successful fundraising. She discusses the importance of asking for the correct amount of money at the right time from the appropriate people. Watch More
The Art of Fundraising (Part 2) - Kathleen M. Eisenhardt (STVP)
Kathleen M. Eisenhardt
10/4/2006
Summary: Eisenhardt stresses the importance of researching regional VCs and understanding the true motives behind their interests. Watch More

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