Entrepreneurial Thought Leader Speaker Series

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Challenges and Opportunities in Asia - Nick Earl (EA)
Date: 12/1/2006
Length: 1 minutes
Speaker(s): Nick Earl
Sources: Stanford Technology Ventures Program
Description: Earl discusses the several challenges and mitigation strategies used when marketing to a variety of Asian countries. EA's strategy to overcome the IP protection problems is to take games online. He also discusses the need for
different technology requirements to market in countries like South Korea where social networking is a key driver of sales.

Other Videos in Series

Challenges and Opportunities in Asia - Nick Earl (EA)
Nick Earl
12/1/2006
Summary: Earl discusses the several challenges and mitigation strategies used when marketing to a variety of Asian countries. EA's strategy to overcome the IP protection problems is to take games online. He also discusses the need for
different technology requirements to market in countries like South Korea where social networking is a key driver of sales. Watch More
Engineering Innovations in Gaming - Nick Earl (EA)
Nick Earl
12/1/2006
Summary: Nick shows a video of a motion capture technique used in the latest video games. He stresses the need for such innovation in order to compete in a booming market. Watch More
Gaming in China - Nick Earl (EA)
Nick Earl
12/1/2006
Summary: Earl discusses the importance of understanding and developing games for local markets. EA started a studio in Shanghai to learn about China's gaming population. He also talks about protecting EA's IP via an online distribution
mechanism. Watch More
Opportunities for Start-ups - Nick Earl (EA)
Nick Earl
12/1/2006
Summary: Earl shares his thoughts about the plausibility of starting a game development company in the current environment. He explains that with the release of new consoles and the growth in mobile technologies, it is a great time to
start a company with a target audience in mind. Watch More
The Changing Economics in Mobile Gaming - Nick Earl (EA)
Nick Earl
12/1/2006
Summary: Nick Earl, General Manager of Electronic Arts Redwood Shores Studio, shares his insights about moving into the mobile gaming market. He explains that the high price of building graphical games is prohibitive in an environment
where there is no hardware standardization. Watch More

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