Entrepreneurial Thought Leader Speaker Series

Tools

A Good Leader Must be Flexible - Judy Estrin (Packet Design)
Date: 5/14/2003
Length: 1 minutes
Speaker(s): Judy Estrin
Sources: Stanford Technology Ventures Program
Description: Estrin emphasizes that a good leader and entrepreneur should have flexibility--flexibility in dealing with people and navigating through changes in plans. Estrin thinks that this is a hard time and environment for startups, but
that should not prevent people from being entrepreneurs. Big companies must embrace entrepreneurial thinking.

Other Videos in Series

A Good Leader Must be Flexible - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin emphasizes that a good leader and entrepreneur should have flexibility--flexibility in dealing with people and navigating through changes in plans. Estrin thinks that this is a hard time and environment for startups, but
that should not prevent people from being entrepreneurs. Big companies must embrace entrepreneurial thinking. Watch More
Collaborate with Dominant Vendors - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin talks about how dominant vendors are vendors that are so strong in their market that it is hard for a start up to work around them. It is great to partner with them and very hard to go up against them, she
adds. Watch More
Confidence vs. Arrogance - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: There is a fine line between confidence and arrogance, says Estrin. You have to have confidence in order to take risks, she notes. After successes, it is important to make sure the confidence does not change to arrogance.
Arrogance indicates that you are not listening to customers, employees and the market. Beware the fine line, she warns. Watch More
Connecting Embedded Devices Cycle - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin talks about how the last cycle is about connecting embedded devices, as opposed to connecting computers. The real win in this is when we can build a completely new architecture for networks that are self-configuring, she
says. Interesting work in academia is targeting this area. She talks about technology enablers in this cycle and the focus on low power, and not performance. Watch More
Consumer Markets are Difficult for Startups - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin explains the reasons the consumer market is hard for startups is: 1) The amount of marketing dollars to reach the consumer directly is larger than startups can afford 2) It takes a lot of alliances to be successful and this
is hard for a startup to do Watch More
Exit Strategies Now and Then - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Exit strategies are less clear than they use to be to 10 years ago, says Estrin. She talks about the cycles that exit strategies went through. IPO and acquisitions are both tough in today's market. People need to have patience and
plan for time to liquidity, she adds. Watch More
History of Packet Design: Importance of Adapting - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estin talks about the history of Packet Design and how it adapted to the downturn in the economy. Packet Design started in 2000 as a technology company with the idea of bringing researchers and developers together under the notion
that they would work on 5-6 projects and either spin out or license technologies. This model was successful for 3 years, but after that more money was needed as there was no licensing business. Watch More
How to Survive in a Downturn Economy - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin talks about the key things that entrepreneurs can do to adapt to the climate today: 1) Adjust the business model and expenses. 2) Ask yourself, can I afford to run this business at critical mass? 3) Look for areas of
incremental growth. 4) Lead with tight execution skills and flexibility. Watch More
It's a Long Haul to Liquidity - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: The consumer market is not a very friendly market for startups, says Estrin. It can be a 5-7 year deal and not a 2-year cycle. It is a long haul to liquidity, she notes, but the good news is that rent is cheaper. It is important
to build a strong foundation a brick at a time. Watch More
It's Not Just About the Money - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin emphasizes the reality of entrepreneurship sometimes being about money. But she rebukes that entrepreneurship can never be JUST about the money. Watch More
Marketing and Learning from Customers - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin explains how it is important not to confuse marketing with reality. Know when you are marketing and know what the real thing is, she says. Make sure you listen to real customer input, she cautions. Watch More
Personal Connectivity Cycle - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin talks about the personal connectivity cycle. The cycle of connecting people is the notion of people being able to connect to each other and connect to information anywhere. This means true mobility and ubiquitous, high
bandwidth connectivity, she says. The enablers of this cycle are economic and behavioral. From an IT demand perspective, she explains, the real win is in the consumer devices and services and not in the IT infrastructure. Related issues are
business models (walled garden, AOL vs. seamless systems, Internet), affordable broadband to the home, and making technology easier to use. The consumer market is not an easy market for a startup to begin with and to innovate in, she
notes. Watch More
Perspective on IT Market - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Judy Estrin, co-founder of several technology companies, introduces her talk about her perspective of the IT market and lessons learned as an entrepreneur. Watch More
Reaching Critical Mass in Tough Times - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin explains how it is difficult to reach critical mass in a tough economic environment, which prevents startups from growing enough to compete. She gives a personal example of Precept attempting to enter the market, but not
reaching critical mass by the time Microsoft entered the market as well. Watch More
Self-Configuring Architectures - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin talks about how the hurdles for self-configuring architecture are a combination of new communication architecture, semi-conductor technology that can drive low power devices, new fuel sources, and from a software
perspective, new communications architecture. Watch More
Technology Cycles Start with a Breakthrough Innovation - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin declares that technology cycles have to start with a break-through innovation, something significantly disruptive. When it happens we don't know it is a break-through technology, she notes. In time, however, applications
are built around this technology, she adds. Watch More
The Internet is not a Business - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Enterprises use the internet to connect with partners and customers in new ways, says Estrin. This differs from the bubble part of the dotcom in that the bubble was driven by people who thought the internet was a business, she
notes. Watch More
The Role of Luck in Startups - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Start ups are difficult and risky, says Estrin. Lots of combined skills are necessary. Attention to details, hard work and a lot of luck play an important role in the success of a company, she says. The environment is risk averse
today--customers, funders and employees. Start ups have to be creative and find alternative funding, she adds. Watch More
The Role of the Startup is to Create a New Market - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Innovation will drive the next cycle, says Estrin. Startups don't succeed in validated markets; the role of startups is to create a new market, she says. As an entrepreneur, you have be able to take that risk in an unvalidated
market, she adds. Watch More
Think in Terms of Cycles - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estring talks about how it is important for entrepreneurs to think in terms of cycles. There are many different kinds of cycles, such as economic and technology cycles, she notes. Silicon Valley, in the last decade, seems to have
forgotten about cycles. We began to believe that everything was up, and nothing would come down, she adds. Watch More
Three Cycles in IT Network - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin talks about the three cycles in IT networks: 1) Enterprise productivity cycle 2) Connecting people 3) Connecting devices. Watch More
Three Cycles in IT Network: Enterprise Productivity, Connecting People, Connective Devices - Judy Estrin (Packet Design)
Judy Estrin
5/14/2003
Summary: Estrin talks about the three parts of the IT cycle, particulary the enterprise productivity cycle. Enterprises have changed the way they did business. They use the internet to communicate with others, bringing IT to small and
medium businesses. Enabling technologies have fueled this cycle, which is in its maturation phase, where IT is in minimal demand and there is over capacity. Watch More

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