Entrepreneurial Thought Leader Speaker Series

Tools

Intersection of Community and Commerce - Jeff Housenbold (Shutterfly)
Date: 4/16/2008
Length: 2 minutes
Speaker(s): Jeff Housenbold
Sources: Stanford Technology Ventures Program
Description: Jeff Housenbold, CEO of Shutterfly, recalls how he learned that merging community with commerce was the winning ticket in business online. He recounts his days at Raging Bull, an upstart financial vehicle that knocked the larger,
more established players out of the ring. It's secret? The site was bullish on building community and responsive to its users, resulting in millions of users in just a few short months. Furthermore, Housenbold credits the financial portal with
two ubiquitous contributions to Web culture: The "off-topic" and "block this user" functions that are commonplace today.

Other Videos in Series

Creative Direct Marketing - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: While at EBay, Jeff Housenbold, now the CEO of Shutterfly, managed to enroll 65,000 new subscribers a day, and shepherded the company toward being the first to use Google's Adwords. In the process, he took direct marketing online
to a whole new level - day-parting and month-parting ads during traffic surges, targeting users by geography, and understanding ad buying strategy. In short, he cites new technologies as the key to solving marketing's oldest
problems. Watch More
Dutiful Delegation - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: Success is not how smart you are; it's how you can get people to do what you want. Learning to delegate and to build a team was one of the hardest lessons for Jeff Housenbold, the CEO of Shutterfly, to master early in his career.
With the insight of hindsight, he now sees effective team leading as a critical step in learning the right balance between career and self, and keeping the ego and ambition in check. Watch More
Entrepreneurship is a State of Mind - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: Being an entrepreneur is more than just starting a business, says Shutterfly CEO and dot-com veteran Jeff Housenbold. Entrepreneurial thinking involves an innovative mindset to create new products, new markets, and new ideas
within any set of circumstances - from an existing Fortune 500 to a mom-and-pop shop. Watch More
Intersection of Community and Commerce - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: Jeff Housenbold, CEO of Shutterfly, recalls how he learned that merging community with commerce was the winning ticket in business online. He recounts his days at Raging Bull, an upstart financial vehicle that knocked the larger,
more established players out of the ring. It's secret? The site was bullish on building community and responsive to its users, resulting in millions of users in just a few short months. Furthermore, Housenbold credits the financial portal with
two ubiquitous contributions to Web culture: The "off-topic" and "block this user" functions that are commonplace today. Watch More
One CEO's Take on Talent - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: In addition to the practical knowledge to do the job right, Jeff Housenbold, CEO of Shutterfly, seeks out employees that have a healthy self-awareness of their own strengths and weaknesses. In addition to capable communication and
people skills, his talent has problem-solving tactics in situations of uncertainty. Thought-capital, thought-leadership, and intellectual curiosity are key. Watch More
Quick Tips to Career Success - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: Shutterfly CEO Jeff Housenbold rattles off a roster of quick and valuable bits of advice for the aspiring entrepreneur and employee of corporate America. Highlights include finding yourself a mentor invested in your success. He
suggests learning where the money is made in a company, and building a career in that sector. Find wide areas of growth or turnaround and you will have the opportunity for broader success. And, uncover your boss' problems - and your boss'
bosses' problems - and work to solve them. Don't dwell on titles; go to work to learn. Your intelligence is the ante, but it's luck that rings the cash register. Watch More
Reframing the Photo Market - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: Jeff Housenbold recalls that he was spending nearly two thousand dollars a year on Shutterfly.com before he came on as CEO. His personal experience - a family of growing memories to record - paired with his business expertise in
melding community and commerce, inspired him to revise the online photography website. He repositioned the company from photo finishing to personal publishing. And selling memory, not product, is how he accounts for his venture going public
and establishing a broader market presence, generating over $180 million in 2007. Watch More
Running a Print Business in a Paperless World - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: Why print photos when the blog is king? And who prints photos in the age of digital cameras? Shutterfly CEO Jeff Housenbold explains how an old-fashioned business like photo printing is surviving - and thriving - in electronic
media. He also discusses how technological innovations are reducing environmental resources in the photo industry landscape. Watch More
Surviving Competition - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: Figure out what you're good at and where you can make money, and focus. This is a critical strategy in a competitive marketplace, says Shutterfly CEO Jeff Housenbold, who claims that business always makes the mistake of trying to
be too many things to too many people. Winning means differentiating yourself on the cluttered product shelf, and providing real innovation where products are most similar. And in this clip, Housenbold outlines the numerous facets of his
services and products and the decisions that put them into place. Watch More
When Not to Listen to Your Customer - Jeff Housenbold (Shutterfly)
Jeff Housenbold
4/16/2008
Summary: Do research, but don't let your customers tell you what do build. Too often, says Jeff Housenbold, Shutterfly's CEO, the customer doesn't know what they want, and rarely in market study will they admit that they're willing to pay
more for a premium product. For example, 96 percent of Shutterfly customers polled said they wanted a brick and mortar outlet, but only seven percent of customers use it. Watch More

comments powered by Disqus

Search e360TV

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.