Entrepreneurial Thought Leader Speaker Series

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Branding a Product - Jensen Huang (NVIDIA)
Date: 1/29/2003
Length: 0 minutes
Speaker(s): Jensen Huang
Sources: Stanford Technology Ventures Program
Description: With every product development, NVIDIA asks What is the purpose of this product and the soul of its existence? NVIDIA has been very successful developing distinctive brand names for their products that describe the soul of the
product. These names have become widely recognized and have given the product a personality.

Other Videos in Series

Branding a Product - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: With every product development, NVIDIA asks What is the purpose of this product and the soul of its existence? NVIDIA has been very successful developing distinctive brand names for their products that describe the soul of the
product. These names have become widely recognized and have given the product a personality. Watch More
Constant Readjustment vs Long-Term Commitment - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: The company must have a vision and make product choices based on that vision. Once you commit yourself to a product, do not be easily deterred from this decision. Though the product will undergo feature adjustments, the vision
should always remains constant. Watch More
Conveying Vision to Employees - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: The company vision is conveyed through telling a story. Even though Jensen doesn't enjoy public speaking or think of himself as an orator, he understands the importance of speaking to his employees. He emphasizes the importance of
forcing yourself to communicate despite not liking it or not being good at it. Watch More
Fostering Innovation - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: It is important to foster a culture that embraces mistakes and an environment where anyone can have a great idea. The majority of great ideas come out of mistakes and adversity. Adversity should be seen as an opportunity rather
than a life-threatening event. Watch More
How a CEO Spends Time - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: Jensen aims to spend his time on what he believes will have a long lasting effect on the company. Numerous meetings and events often take up a CEO's time and it is important to regularly take that time back for product and
strategy planning. Communication time with employees is also important -- the most important responsibility of the CEO is being a custodian of the company culture. Watch More
Motivating Employees - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: It is the company's choice to decide what employees to hire. There are highly skilled engineers everywhere, so the choice of who to hire should be based on the values, personalities, and motivations of the candidates. Each
employee becomes part of the team and must be able to mesh with the company culture. Watch More
NVIDIA's Prospects and the Future of the Industry - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: Business at NVIDIA is going well -- they are selling new products and entering new markets. Though Chinese and Indian companies are threatening their American counterparts, Jensen is enthusiastic about NVIDIA's long-term
viability. He does not believe that the industry is particularly scalable; having a thousand engineers is not as important as having the right engineers, and there is an advantage to being in the Silicon Valley where there is a spirit of
innovation. Watch More
Positioning NVIDIA as More Than a PC-Based Company - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: Will NVIDIA have to re-position itself with the slowing of the PC industry? Though NVIDIA is traditionally a PC-based company, in reality the PC-market share is only 40%. However, it is still seen as a PC company and it is
important not to re-position the company so drastically that this market will be lost. Watch More
Reinvention and Adaptation - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: There is no such thing as a sustainable great idea. Ideas have to be continuously reinvented. Jensen likes to tease that his company is always thirty days away from going out of business. The world is changing so rapidly that
techniques and strategies will be obsolete thirty days from now, and therefore must be continuously changed. Watch More
Searching For an Advantage - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: Every company looks for a fundamental advantage, but in reality there are none. Most large markets are designed to foster competition. The question that must be addressed is not how to create one single fundamental advantage for
the company but rather ongoing advantages. Watch More
Starting a Company and Fending Off Competition - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: If you have a great idea, many other people probably have that idea too. When you start a company, you must assume that similar companies will form to compete with you. Be prepared to fend them off. Watch More
Technologies of the Future - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: Jensen describes 3D technology that he expects will become popular in the near future: lightweight displays that can be worn as goggles allow the user to be immersed in a 3D environment just by looking around. Watch More
The Importance of Execution - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: Execution is critically important; it is better to have a simple idea that can be easily implemented rather than a complicated idea that has implementation challenges. Drastic changes do not have to be made overnight; it is a long
road to success and each change need only take the company to the next step. Watch More
The IPO is Not Guaranteed - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: There road is long between the foundation of a company and the IPO. If the IPO is the founder's purpose for starting a company, there is a great probability that the founder will be disappointed. Contrarily, NVIDIA's purpose has
been and is to build a sustainable company that can make a difference in the world. Watch More
The Power of Corporate Culture - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: Corporate culture is the single most important thing for a CEO or entrepreneur to focus on in a company today. The culture at NVIDIA is about innovation and intellectual honesty, and the ability to be self-critical and recognize
mistakes. Recognizing the power of this culture is very important for a leader. Watch More
Where Do We Go From Here? - Jensen Huang (NVIDIA)
Jensen Huang
1/29/2003
Summary: NVIDIA's goal is to light up every pixel in the world. LCD technology has make displays more prevalent. NVIDIA hopes to take advantage of this trend, and future trends, in display technology to drive as many pixels as they
can. Watch More

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