Entrepreneurial Thought Leader Speaker Series

Tools

Be a Mensch - Guy Kawasaki (Garage)
Date: 10/20/2004
Length: 3 minutes
Speaker(s): Guy Kawasaki
Sources: Stanford Technology Ventures Program
Description: Kawasaki shares some of the qualities that he believes entrepreneurs, and everyone else, should have. In order to be a mensch, a person who is widely respected and trusted, one should help those who cannot be helpful in return, do
the right thing in the right way, and pay back to society.

Other Videos in Series

Be a Mensch - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki shares some of the qualities that he believes entrepreneurs, and everyone else, should have. In order to be a mensch, a person who is widely respected and trusted, one should help those who cannot be helpful in return, do
the right thing in the right way, and pay back to society. Watch More
Don't Write a Mission Statement, Write a Mantra - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki talks about how mission statements, while touted as necessary for any company, often is not representative of the true meaning of the company. Instead, a mantra is shorter and captures the essence of the
organization. Watch More
Experience Is Overrated - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki's viewpoint is not one shared by the majority of venture capitalists. Kawasaki sees the best candidates for a successful start-up are young engineers with no business experience. Watch More
Funding Choices - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki talks about two examples of early-stage funding, bootstrapping and venture capital, and the benefits and drawbacks of both. Ultimately, he believes that too much money is worse than not enough money, and that both methods
can be successful of a smart approach is taken with the funds that are received. Watch More
Get Up and Get Going! - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki explains that market research, focus groups, and test cases can bog down an entrepreneur and prevent her or him from completing the most necessary task - action! His advice to break the cycle is to think different,
polarize people, and find a few soul mates. Watch More
How Do You Find Evangelists? - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: If a product or services is worthwhile, then evangelists will come to you, says Kawasaki. He believes that if you are having a hard time finding someone to spread the message about your product, then you may need to re-evaluate
your product or your goals. Build something great, and the evangelists will be there. Watch More
How Do You Find Soul Mates? - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki believes that often soul mates are found within your existing social network, but there is danger in that as well. Close relationships outside of a business environment can lead to promising more than can be delivered.
Kawasaki explains that it is a tricky process, and can be difficult if a soul mate is not fulfilling their duties. Watch More
Know Thyself and Niche Thyself - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki talks about marketing and product design simplified. Kawasaki explains why this theory is all an entrepreneur will need to know about marketing. A simple chart illustrates his point - how to be the creator of a unique
product or service and is valuable to a customer. Watch More
Lower the Barriers to Adoption - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: A successful product is easy for everyone to use, immediately. Flatten the learning curve, never ask someone to do something you would not, and recruit evangelists to spread your message. Watch More
Make a Great Pitch - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Making pitches is a way of life for an entrepreneur. Kawasaki provides his tips for ensuring each pitch is better than the last. His 10/20/30 rule for PowerPoint slides is essential. Watch More
Make Meaning in Your Company - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Guy Kawasaki, founder and Managing Director of Garage Technology Ventures, believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful. He gives
examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good. Watch More
Seed the Clouds and Watch the Sales Grow - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: There are typical ways to approach sales, but Kawasaki has three other ideas. These include the unintended users, allowing test drives, and the suck down theory - chances are the CEO is not going to be the one buying your product,
but rather the people at lower levels. Watch More
The Career Path to Becoming a Venture Capitalist or an Entrepreneur - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki believes there are some lessons one should learn before becoming a venture capitalist or entrepreneur. One thing to avoid is the "Morgan Stanley disease." Investment banking isn't the best way to learn those important
lessons -- instead join the sales team of a large company and learn from the bottom up. Watch More
The New Business Model - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: The business model today is very different than it was before and during the boom, says Kawasaki. In order to write the best business plan possible, follow Kawasaki's steps: specificity, simplicity, and ask women. He believes that
woman don't possess the killer gene that is inherent in men, and will be able to give better advice about a business model. Watch More
Weave a MAT and Outline Your Priorities - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki suggests creating a system of milestones, assumptions and tasks to keep your business on the right path and increase your chances for success. Watch More
Who to Hire - Guy Kawasaki (Garage)
Guy Kawasaki
10/20/2004
Summary: Kawasaki explains that hiring infected people is the most important factor. Often, how a person looks on paper means nothing if they are not enthusiastic and ready to work hard. All of the experience in the world means nothing if
they are not bitten and infected by the start-up bug. He also tells you how to avoid the bozo explosion, which only leads to layoffs, and how to apply the shopping center test to know if you're hiring the right person. Watch More

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