Entrepreneurial Thought Leader Speaker Series

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Creative Projects on Company Time - Robert I. Sutton (Stanford)
Date: 10/27/2004
Length: 2 minutes
Speaker(s): Robert I. Sutton (Stanford Engineering School)
Sources: Stanford Technology Ventures Program
Description: Some companies like Google allocate a certain amount of time to employees for creative projects outside of daily tasks. Sutton explains how this can work most effectively.

Other Videos in Series

Avoiding the Smart Talk Trap - Robert I. Sutton (Stanford)
Robert I. Sutton (Stanford Engineering School)
10/27/2004
Summary: Sutton presents three tips for avoiding the common problem that companies face when they talk about creativity but don't implement it, including making sure the people in senior management know the business, and simple ideas are
easier to execute. Watch More
Bringing Creativity into an Organization - Robert I. Sutton (Stanford)
Robert I. Sutton (Stanford Engineering School)
10/27/2004
Summary: When trying to foster innovation within an organization, Sutton feels that sometimes the best management is no management at all. He also stresses that creativity means selling, not just inventing something. Watch More
Creative Projects on Company Time - Robert I. Sutton (Stanford)
Robert I. Sutton (Stanford Engineering School)
10/27/2004
Summary: Some companies like Google allocate a certain amount of time to employees for creative projects outside of daily tasks. Sutton explains how this can work most effectively. Watch More
Questions to Ask a Creative Organization - Robert I. Sutton (Stanford)
Robert I. Sutton (Stanford Engineering School)
10/27/2004
Summary: Sutton shares what he believes is the single most important diagnostic question to ask within a creative organization: What happens if there is failure? He also believes that there is no real way to determine which ideas are good
and which will fail. Watch More
Research Money in Universities - Robert I. Sutton (Stanford)
Robert I. Sutton (Stanford Engineering School)
10/27/2004
Summary: Sutton explains that the majority of research money given to universities does not result in commercially viable products. However, continuing it is often more for the system than the result. Watch More
Talking About Creativity Isn't Enough! - Robert I. Sutton (Stanford)
Robert I. Sutton (Stanford Engineering School)
10/27/2004
Summary: Too often, when companies realize they need to innovate and bring creativity into their company, they spend time discussing it but not implementing it. Sutton talks about some examples of that type of situation. Watch More
Two Weird Ideas That Work - Robert I. Sutton (Stanford)
Robert I. Sutton (Stanford Engineering School)
10/27/2004
Summary: Sutton illustrates two examples from his book "Weird Ideas that Work." He encourages people to ignore and defy superiors and peers, and suggests trying to learn anything from people who say they have solved the same problems you
face. Watch More
What Is Creativity? - Robert I. Sutton (Stanford)
Robert I. Sutton (Stanford Engineering School)
10/27/2004
Summary: Using Play-Doh and the Apple iPod as examples, Robert Sutton, Co-Director of the Center for Work, Technology, and Organization at Stanford University, explains that often creativity is simply making new things out of old
ones. Watch More
When Do You Know if You Have a Good Idea? - Robert I. Sutton (Stanford)
Robert I. Sutton (Stanford Engineering School)
10/27/2004
Summary: While Sutton doesn't think there is a true method to differentiate a good idea from a bad one, there are ways to help improve the chances of success, the main one being consulting customers or potential customers. Watch More

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