Entrepreneurial Thought Leader Speaker Series

Tools

Being Successful in the Global Economy - Carol Bartz (Autodesk)
Date: 3/1/2006
Length: 4 minutes
Speaker(s): Carol Bartz
Sources: Stanford Technology Ventures Program
Description: Autodesk prices and packages its products differently in different countries. Bartz discusses how Autodesk has been successful doing business in emerging markets. She talks about the importance of looking at wage standards and
labor standards of the country when selling global products like AutoCad across the world.

Other Videos in Series

Being Successful in the Global Economy - Carol Bartz (Autodesk)
Carol Bartz
3/1/2006
Summary: Autodesk prices and packages its products differently in different countries. Bartz discusses how Autodesk has been successful doing business in emerging markets. She talks about the importance of looking at wage standards and
labor standards of the country when selling global products like AutoCad across the world. Watch More
Making Lemonade: Coping Strategies for Corporate Stresses - Carol Bartz (Autodesk)
Carol Bartz
3/1/2006
Summary: Carol Bartz, CEO of Autodesk for many years, underlines the silver lining for many stagnating issues in the workplace. Making a plan for yourself is a good idea, but don't let it limit your scope. By bringing value to the
organization, you are the one to benefit most. Learning is the most critical aspect of any job; if you're not growing, it's time to uproot. She also points out that bad managers are great teachers, as they are instructive in what not to do
when you finally get to fill their role. Watch More
Pyramids, Not Ladders - Carol Bartz (Autodesk)
Carol Bartz
3/1/2006
Summary: In this clip, Carol Bartz points out that young workers needn't be afraid of a lateral career move. Ambition often focuses only on upward motion, whereas well-rounded experience in a number of departments - sales, marketing, or
customer service, just to name a few - gives a career a solid foundation. Ladders are unstable, Bartz says, but pyramids have depth, safety, and strength. Watch More
Stay Interested - Carol Bartz (Autodesk)
Carol Bartz
3/1/2006
Summary: According to Bartz, the more interested you are in things around the world, the more interesting you are to somebody else. Make sure your learning curve is always up and to the right, she adds. Watch More
Tailoring Products for Different Consumer Groups - Carol Bartz (Autodesk)
Carol Bartz
3/1/2006
Summary: Carol Bartz, chairman of the board, president and CEO of Autodesk, talks about the need to speak with customers to tailor a standard product for different customer groups. She uses the example of AutoCad and the way it has been
tailored to specific customers to meet their requirements. She also says that the best way to make a product a standard is to get it to volume. Watch More

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