Entrepreneurial Thought Leader Speaker Series

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Benefits of a Partnership - Katie Rodan (Proactiv Solution)
Date: 4/19/2006
Length: 0 minutes
Speaker(s): Katie Rodan
Sources: Stanford Technology Ventures Program
Description: Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great for her to have a partner with whom she can share everything and make decisions together to jointly run the
business.

Other Videos in Series

Benefits of a Partnership - Katie Rodan (Proactiv Solution)
Katie Rodan
4/19/2006
Summary: Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great for her to have a partner with whom she can share everything and make decisions together to jointly run the
business. Watch More
Discovering and Meeting Market Needs - Katie Rodan (Proactiv Solution)
Katie Rodan
4/19/2006
Summary: Rodan reveals the process of discovering a product that would solve the acne problem that was not being met by any of the products in the market. The main goal was to develop a product that would be easily accessible to target
customers. Watch More
Growing the Organization - Katie Rodan (Proactiv Solution)
Katie Rodan
4/19/2006
Summary: Rodan talks about building Proactiv Solutions, getting the right team together and working with a partner to run an organization. Watch More
Infomercials - A Way to Reach Your Audience - Katie Rodan (Proactiv Solution)
Katie Rodan
4/19/2006
Summary: Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin problems and in turn helped her company realize an unmet need. Watch More
Owning Your Product Formula - Katie Rodan (Proactiv Solution)
Katie Rodan
4/19/2006
Summary: During product development, Rodan advices to own the formula of the product, which is an asset, and suggests not to lose ownership of it. Watch More
Raising Money and Importance of Licensing Your Product - Katie Rodan (Proactiv Solution)
Katie Rodan
4/19/2006
Summary: Rodan gives an insight into the obstacles faced while raising money for Proactiv. She discusses the importance of licensing a product as a way of raising money for the company. Watch More
The Value of Effective Market Research - Katie Rodan (Proactiv Solution)
Katie Rodan
4/19/2006
Summary: Katie Rodan of Proactiv Solutions discusses a personal anecdote with a critical session of market research. The experience sent her team back to the drawing board to revamp a product for adult acne - after revealing that women
surveyed didn't think they had acne and didn't care for the product's fragrance. Rodan also discusses her initial resistance to conduct the survey, and the tremendous benefits that it can yield for the entrepreneur. Watch More

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