Entrepreneurial Thought Leader Speaker Series

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Creating Need for Your Product - Pam Marrone (AgraQuest)
Date: 5/10/2006
Length: 1 minutes
Speaker(s): Pam Marrone
Sources: Stanford Technology Ventures Program
Description: Marrone describes the impact of AgraQuest on the global bio-pesticide market.

Other Videos in Series

Creating Need for Your Product - Pam Marrone (AgraQuest)
Pam Marrone
5/10/2006
Summary: Marrone describes the impact of AgraQuest on the global bio-pesticide market. Watch More
Lessons Learned - Pam Marrone (AgraQuest)
Pam Marrone
5/10/2006
Summary: Marrone shares the lessons that she learned at AgraQuest. She strongly believes in a diverse, trustworthy workforce and hiring people who believe in the product. Watch More
Navigating AgraQuest's Value Chain - Pam Marrone (AgraQuest)
Pam Marrone
5/10/2006
Summary: Marrone faced a lot of skepticism and obstacles while developing AgraQuest's products. She overcame these barriers by demonstrating the effectiveness of her product on the fields of farmers as well as hiring hungry dogs as
salespeople to push the product into the market. Watch More
Negotiation: Be in a Position of Strength - Pam Marrone (AgraQuest)
Pam Marrone
5/10/2006
Summary: Marrone advices to always plan for disaster and to be in a position of strength while negotiating. Watch More
Overview of AgraQuest - Pam Marrone (AgraQuest)
Pam Marrone
5/10/2006
Summary: Marrone gives an overview of AgraQuest and talks about how the company has differentiated itself in the pesticide industry. Watch More
The Founding of AgraQuest - Pam Marrone (AgraQuest)
Pam Marrone
5/10/2006
Summary: Pam Marrone, founder and former Chairman/CEO of AgraQuest Inc., talks about how she turned her childhood passion and love for bugs into a lifelong commitment that led her to found AgraQuest. Watch More
The Product Vision - Pam Marrone (AgraQuest)
Pam Marrone
5/10/2006
Summary: Marrone formed focus groups to change policies to ammend incorrect artificial testing procedures carried out by academic scientists to test the efficacy of AgraQuest's product. Watch More
Understanding Your Customer - Pam Marrone (AgraQuest)
Pam Marrone
5/10/2006
Summary: Marrone reveals that the trick to making the adoption curve steeper and faster is to focus the product on an unmet need where there is little competition. Watch More
Working with AgraQuest - Pam Marrone (AgraQuest)
Pam Marrone
5/10/2006
Summary: Marrone discusses why working at AgraQuest is better than working at any other company. Watch More

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