Entrepreneurial Thought Leaders Lecture

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Economics of Free: A New Business Model - Janice Roberts (Mayfield Fund)
Date: 1/17/2007
Length: 4 minutes
Speaker(s): Janice Roberts
Sources: Stanford Technology Ventures Program
Description: The latest business model for web-based companies is to provide services to the consumers for free. Roberts talks about the operations of such a model, in which advertising is the only source of revenue. She elaborates on how
companies are learning to value the concept of 'nothing'.

Other Videos in Series

Economics of Free: A New Business Model - Janice Roberts (Mayfield Fund)
Janice Roberts
1/17/2007
Summary: The latest business model for web-based companies is to provide services to the consumers for free. Roberts talks about the operations of such a model, in which advertising is the only source of revenue. She elaborates on how
companies are learning to value the concept of 'nothing'. Watch More
Globalization: Acting Local to be Global - Janice Roberts (Mayfield Fund)
Janice Roberts
1/17/2007
Summary: Mayfield Fund, a venture capital firm based in Silicon Valley, expands its operations in China and India to locally participate in the companies it funds. Roberts notes that this enables Mayfield Fund to understand the unique
opportunities offered by different geographic locations, as well as adapt to the trends of the local market. Watch More
Investment Timing: Early, Late or In-between - Janice Roberts (Mayfield Fund)
Janice Roberts
1/17/2007
Summary: For a venture capital firm, the time they choose to invest in a company is important. At Mayfield Fund, Roberts explains, they either like to come in early and get a reasonable ownership of the company or take the less risky path
of entering at a later stage. However, it is hard to invest in a middle stage deal where money requirements are higher and the concept has not yet been proven. Watch More
Losing Control to the Consumer - Janice Roberts (Mayfield Fund)
Janice Roberts
1/17/2007
Summary: With consumer participation through user-generated content, blogs, real time feedback, self-promotion and web-based access, Roberts points out that a new form of marketing, viral marketing, is emerging. Viral marketing reflects a
shift in power from traditional manufacturers to consumers who can now control the brand image of the product and troubleshoot on their own. Watch More
Understanding the 21st Century Consumer - Janice Roberts (Mayfield Fund)
Janice Roberts
1/17/2007
Summary: Roberts believes that with increasing use of the internet, television and mobile phones, the consumer is moving from early adoption to mainstream consumption. The customer has high expectations of new products and wants to
influence technology. Venture capitalists choose to invest in companies that embrace the trends of new and younger consumers. Watch More

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