Entrepreneurial Thought Leaders Lecture

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Fundraising for the Non-Profit - Christine Benninger, Michael Dearing (HSSV)
Date: 2/6/2008
Length: 2 minutes
Speaker(s): Michael Dearing , Christine Benninger
Sources: Stanford Technology Ventures Program
Description: We may not always feel comfortable asking for money, but it's a crucial component of a non-profit enterprise's success. But don't think of it as requesting a handout, says Christine Benninger, Humane Society Silicon Valley's
President; think of it as sharing an opportunity. People love being a part of your mission, she says, and it business-critical to keep your operations afloat.

Other Videos in Series

Expanding the Customer Base for the Non-Profit - Christine Benninger, Michael Dearing (HSSV)
Michael Dearing Christine Benninger
2/6/2008
Summary: It's not just about spaying and neutering anymore. Changing the role of the animal shelter to completely support the human/animal bond is a huge undertaking for Humane Society Silicon Valley's President Christine Benninger, but
one that's critical for the longevity and livelihood of the pets and animals served. Her innovative vision revamps the entire role of the animal shelter, including a pet-friendly community center and numerous family events. The result is a
sociological shift in the integration of her organization as it weaves itself into the fiber of its constituent's daily routine. Watch More
Finding People with the Right Passion - Christine Benninger, Michael Dearing (HSSV)
Christine Benninger Michael Dearing
2/6/2008
Summary: How do you separate the missionaries from the mercenaries and weed through the overly-passionate? In the non-profit sector, it can be a challenge, says Christine Benninger, President of the Humane Society Silicon Valley. It's a
difficult balance between personal conviction and compromise, and Benninger points out why it's important to find talent that's both mission-driven and able to work in a team. Watch More
Fundraising for the Non-Profit - Christine Benninger, Michael Dearing (HSSV)
Michael Dearing Christine Benninger
2/6/2008
Summary: We may not always feel comfortable asking for money, but it's a crucial component of a non-profit enterprise's success. But don't think of it as requesting a handout, says Christine Benninger, Humane Society Silicon Valley's
President; think of it as sharing an opportunity. People love being a part of your mission, she says, and it business-critical to keep your operations afloat. Watch More
If it Costs More, It's Worth More - Christine Benninger, Michael Dearing (HSSV)
Christine Benninger Michael Dearing
2/6/2008
Summary: Whether you're running a for-profit or non-profit enterprise, the price point is crucial - and cheaper is not always better. The less people pay, the less value that's attributed, discovered Christine Benninger, President of the
Humane Society Silicon Valley, and her organization decided to raise the prices of animal adoption four-fold in the hopes that clients would feel they're getting a better product, and that they'd be more likely to keep it. Did customers take
their business elsewhere? Hardly. Despite having the highest adoption prices in the county, the HSSV showed a ten percent increase in adoptions, with half as many returns. Watch More
The Power of a Mission - Christine Benninger, Michael Dearing (HSSV)
Christine Benninger Michael Dearing
2/6/2008
Summary: If you're seeking inspiration, you will find it here from Humane Society Silicon Valley's President, Christine Benninger. She describes the organization as she inherited it as a cesspool, rife with drug dealing staff, disorderly
management, sour community relations, and cruel animal care. She recalls her quickly orchestrated six-month plan to keep the organization afloat - and how dire circumstances made her monumentally more creative and successful. Watch More

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