Getting to Plan B

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Author(s): Randy Komisar
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Date Published: 4/7/2010
Source: Stanford Technology Ventures Program
While Plan A may begin the backbone on which an entrepreneurial idea is hinged, succinct data gathering and constant market evaluation more often lead to profit with the next idea in line. The tech sector breeds innovation, says KPCB partner and frequent speaker Randy Komisar, and to do so it is required to accept the numerous fits and starts of the start-up.

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