Retooling Early Stage Development

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Author(s): Steve Blank
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Date Published: 10/1/2008
Source: Stanford Technology Ventures Program
Ninety-percent of Silicon Valley's start-ups fail not because of faulty product, but because they don't tap the right market and they don't know their customer. Well-seasoned serial entrepreneur Steve Blank drafts a new model for plotting the path between good idea and market success.

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