The Evolution of Yahoo!

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Author(s): Sue Decker
Organization(s):
Date Published: 5/7/2008
Source: Stanford Technology Ventures Program
Just days after Yahoo! rejected Microsoft's bid, President Sue Decker unveils Yahoo!'s candid perspective on the news-making deal. Decker also points out the early Internet leader's strategic failures of the past, and details Yahoo!'s reinvention strategies in a competitive, advertising-driven online marketplace.

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