The Next Wave of Corporate Philanthropy

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Author(s): Larry Brilliant
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Date Published: 5/14/2008
Source: Stanford Technology Ventures Program
In contrast to simply donating dollars for public relations benefit, in-house altruism today means ubiquitous dedication to real causes. Dr. Larry Brilliant, Executive Director for Google.org, points out that effective business-backed giving means global outreach, partnerships with experts at the heart of solving problems, and a dedicated percentage of gross income to keep these projects afloat.

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