Reimbursement Strategy

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Definition: Total addressable market
Christina Sherwood
3/26/2014
Blog Resource
Summary:

Total addressable market, or TAM, refers to the universe of revenue opportunities for a product or service.

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Definition: Reimbursement
Christina Sherwood
2/19/2014
Blog Resource
Summary:

Reimbursement refers to how healthcare providers, including healthcare entrepreneurs and startups, are paid for their product or service.

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Why you should understand groups outside of your target market
Ryan Amin
11/26/2013
Blog Resource
Summary:

It is common for startups to focus on a specific group for the target market for their product, but developing an innovation that benefits the direct user as well as the indirect users can go a long way during an entrepreneur's journey.

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Investing in bioscience for the long haul
Rita BaronFaust
11/5/2013
Blog Resource
Summary:

Investors in bioscience are looking not just for financial returns, but societal returns over the long haul in a global economy. And that will take collaborative efforts and a crowdsourcing of expertise as well as capital.

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Getting payer insights for reimbursement strategy
Ryan Amin
10/10/2013
Blog Resource
Summary:

Scott Howell, head of patient access at Genentech, led a panel at a Life Science Ventures Summit hosted by the Kauffman Foundation on the topic of reimbursement strategies. Howell directed the panel, consisting of Christine Bunt, Danielle Zurovcik, Steve Rosenberg and Sean Duffy, on the sub-topic of payer insights.

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What not to overlook in your reimbursement strategy
Ryan Amin
9/12/2013
Blog Resource
Summary:

Most startups overlook three areas when developing their reimbursement strategy, according to Scott Howell, head of patient access at Genentech.

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Insights for entrepreneurs from MedCity CONVERGE
Christina Sherwood
7/10/2013
Blog Resource
Summary:

MedCity CONVERGE, a national summit on healthcare innovation, kicked off Tuesday in Philadelphia with insights from pharma, insurance, health systems, and more.

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Event Preview: MedCity CONVERGE
Christina Sherwood
7/5/2013
Blog Resource
Summary:

MedCity CONVERGE, a national, executive-level summit in Philadelphia next week, will bring together decision-makers and stakeholders to provide a glimpse at the future of medical innovation and the opportunities and challenges facing the industry.

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Dominique's Desk: Access for entrepreneurs
Dominique Pahud
6/26/2013
Blog Resource
Summary:

Access is especially tough for digital health entrepreneurs who are developing solutions for patients, physicians, and hospital networks.

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How networking with corporate attorneys can help your startup
Christina Sherwood
6/11/2013
Blog Resource
Summary:

If you're just starting out, it's important to connect with "super networkers" in your field who can help you make more contacts, said Chandra Duggirala, founder and CEO of Novobionics.

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