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Why startups need a narrow focus to successfully scale

Though it might seem counterintuitive, a healthcare startup needs a narrow focus before it can scale.

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Posted by: Christina Hernandez Sherwood
on April 15, 2014
Category:  Creation  Execution  Growth 
In healthcare entrepreneurship, when the payer isn’t the customer

In healthcare, the people who pay for a product or service aren't necessarily the people who will benefit from it.

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Posted by: Christina Hernandez Sherwood
on April 08, 2014
Category:  Creation  Execution 
How a digital healthcare entrepreneur got her foot in the door at Penn

Divya Dhar's No. 1 piece of advice for healthcare entrepreneurs: get a pilot.

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Posted by: Christina Hernandez Sherwood
on April 01, 2014
Category:  Creation  Execution 
How self-selection can create a successful founding team

A healthcare entrepreneur initially planned to be intentional in building her team. But self-selection took over.

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Posted by: Christina Hernandez Sherwood
on March 25, 2014
Category:  Creation  Ideation 
The key to raising funds from friends and family alone

Blain Tomlinson, the CEO of Walkjoy, has vowed to largely eschew venture capital funding for his company.

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Posted by: Christina Hernandez Sherwood
on March 18, 2014
Category:  Creation  Ideation 
Why healthcare entrepreneurs shouldn’t get caught up in features

Hermes IQ is a healthcare IT company that creates software to manage clinical information. Like many other healthcare startups, regulatory strategy has been a major issue for the company.

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Posted by: Christina Hernandez Sherwood
on March 11, 2014
Category:  Creation  Execution 
Why healthcare entrepreneurs should focus on meaningful metrics

When patients, doctors, hospital executives, and payers all care about a different metric, finding a measurable return on investment (ROI) can be difficult for healthcare entrepreneurs.

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Posted by: Christina Hernandez Sherwood
on March 04, 2014
Category:  Creation  Execution 
How one healthcare entrepreneur navigated the reimbursement landscape

The goals of TalkSession -- to increase the accessibility of mental healthcare, improve patient outcomes, and lower costs while maintaining HIPAA compliance -- were difficult to achieve on a national level, said the startup's co-founder and CEO Melissa Thompson.

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Posted by: Christina Hernandez Sherwood
on February 25, 2014
Category:  Creation 
How healthcare entrepreneurs can partner up for better access

It's the classic catch-22 for a healthcare entrepreneur: Her company is small until she lands a big client, but she has trouble accessing a big client as a small company.

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Posted by: Christina Hernandez Sherwood
on February 18, 2014
Category:  Creation 
Surprising advice on applying for government funding

Somnarus, a healthcare IT company that created a medical device for sleep apnea diagnostics, took a detour on the road to funding the business, said founder and CEO Maria A. Merchant.

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Posted by: Christina Hernandez Sherwood
on February 11, 2014
Category:  Creation