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eMed's 6 to follow in entrepreneurship

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on December 13, 2013
Category:  Creation  Ideation  Execution  Growth 
Why you should understand groups outside of your target market

It is common for startups to focus on a specific group for the target market for their product, but developing an innovation that benefits the direct user as well as the indirect users can go a long way during an entrepreneur's journey.

on November 26, 2013
Category:  Creation  Execution  Ideation 
Why your innovation should complement rather than disrupt

Dr. Joshua Landy understands the importance of sharing medical experiences with other physicians. He wanted to take it a step further and make those experiences valuable to a greater range of healthcare professionals. Landy decided to launch Figure 1, hoping that it would change the way physicians worked day-to-day, and also make their daily work more accessible to their peers.

on November 12, 2013
Category:  Creation  Ideation 
Getting consumers to use your mobile app

Getting consumers to use a mobile app to play games or communicate through social media is one thing. Getting them to use a healthcare-related app is another.

on September 17, 2013
Category:  Execution  Growth 
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