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How do you test your business model in the real world?

Once you've settled on your business model -- your best guess -- it's time to fail.

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Christina Hernandez Sherwood
on September 08, 2014
Category:  Execution 
Definition: Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool that allows entrepreneurs to describe, design, challenge, invent and pivot their business model.

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Matthew T. Keener, MD
on June 25, 2014
Category:  Ideation 
Definition: Business model validation

Every healthcare entrepreneur needs a business model to get their startup off the ground. But a business model needs to be validated to ensure a startup's success.

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Christina Hernandez Sherwood
on April 02, 2014
Category:  Ideation 
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