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2013

How to market towards patients

With the drive to value from volume, medical device companies need to start focusing on how to effectively market to patients, their newest customers. Human Design Medical, the company that just launched the smallest, lightest CPAP machine on the market, has done extremely smart marketing for its smart product.

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MedCityNews .com
on December 2, 2013
Category:  Creation  Execution 
eMed's 6 to follow in entrepreneurship

See who made this week's list

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Ryan Amin
on November 29, 2013
Category:  Creation  Execution  Ideation  Growth 
What you should know before your first fundraising pitch

At a Life Science Ventures Summit hosted by the Kauffman Foundation, Huffington Post writer Jennifer Hill led a discussion focused on the players in entrepreneurship and asked the panel about approaching investors (0:38:28 - 0:44:00). The panel included Nick Franano, Avi Roop and Geoff Clapp.

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Ryan Amin
on November 27, 2013
Category:  Creation 
Why you should understand groups outside of your target market

It is common for startups to focus on a specific group for the target market for their product, but developing an innovation that benefits the direct user as well as the indirect users can go a long way during an entrepreneur's journey.

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Ryan Amin
on November 26, 2013
Category:  Creation  Execution  Ideation 
CEO stresses importance of lean budget and strong management for funding

Venture capital is highly competitive in the medical devices industry. Some VCs are even moving out of the device and healthcare space. But, in many cases, venture capital really still is the best kind of equity investment to be had in the medical device industry. If you have a high-risk, PMA-route device, a true innovation, it can be hard to round up the money to fund the device from its beginnings through FDA approval.

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MedCityNews .com
on November 25, 2013
Category:  Creation 
eMed's 6 to follow in entrepreneurship

See who made this week's 6 to follow in entrepreneurship.

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Ryan Amin
on November 22, 2012
Category:  Creation  Growth  Execution  Ideation 
What to look for in digital health investors to get the right match

Halle Tecco, co-founder and CEO of Rock Health, led a digital health funding panel at a recent Life Science Ventures Summit hosted by the Kauffman Foundation. The panel included Dana Mead, Milena Adamian, Esther Dyson and Sean Ahrens.

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Ryan Amin
on November 21, 2013
Category:  Creation 
Why a CEO should be critical of investors

With so much pressure on entrepreneurs to put together the right management team, create the perfect pitch and get all of the company's ducks in a row before going to look for an investment, it's easy to overlook the fact that a CEO should be just as critical of investors when deciding whether an investment opportunity is a good one.

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MedCityNews .com
on November 20, 2013
Category:  Creation 
Unlimited opportunities spring from Big Data in biotechnology

A frequent buzzword in business these days is "Big Data." But how do investors and developers in the biotechnology industry make the best use of it?

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Rita Baron-Faust
on November 19, 2013
Category:  Growth  Creation  Execution 
Focus on product simplicity is perfect springboard for marketing

Building on a simple idea can be the most important thing for a company in the long run. A focus on a simplified solution and a diverse marketing plan were two key things that set Smart Monitor on a successful path.

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Ryan Amin
on November 19, 2013
Category:  Creation  Ideation  Execution  Growth