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Who are the customers in healthcare?

Christina Hernandez Sherwood on August 25, 2014

Who are the customers in healthcare?

In healthcare, "customers" are typically not the patients who will use the drugs, devices, and services early-stage companies are developing. Healthcare is a "B to B to C" cycle: insurance companies, hospitals and the federal government (which reimburses hospitals for the tools and services they provide) are your typical customer.

But even that's not definitive. It's becoming even more challenging to define a customer. As more employers are transitioning their employees from group-based health insurance to individual-based health insurance, more individuals are now considered customers (who pay for the product/service) than simply consumers (who use the product/service), according to the Woof Street Journal from Bernard Health.

You can only validate the value of your business idea and its commercial promise by talking to different customer groups. It's best to speak with most of these potential customer groups, so as not to miss what could be a valuable segment:

  • Patients
  • Employers
  • Payers
  • Pharmaceutical companies
  • Physicians
  • Hospital networks
  • Medical device companies
  • Distributors
  • Federal and state government

FAQs are a weekly feature on eMed for current and aspiring healthcare entrepreneurs.

Category:  Creation  Tags:  FAQ, customers

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