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Christina Hernandez Sherwood

Definition: User experience

User experience refers to a consumer's feelings about a particular product or service.

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Christina Hernandez Sherwood
on July 16, 2014
Category:  Execution 
Why market research – before you build your product – is essential

Sherwin Sheik was passionate about launching his healthcare startup, CareLinx, a caregiver marketplace that helps families find pre-screened home caregivers that fit their needs.

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Christina Hernandez Sherwood
on July 15, 2014
Category:  Creation  Ideation 
What is the STTR program?

The Small Business Technology Transfer (STTR) program supports scientific and technological innovation through federal research funds.

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Christina Hernandez Sherwood
on July 14, 2014
Category:  Creation 
How to find employees for your startup without using a recruiter

Don't expect to see a job listing for a position at Pristine, a telehealth and checklist solution for Google Glass.

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Christina Hernandez Sherwood
on July 08, 2014
Category:  Creation 
How an entrepreneur validated his business model in a crowded market

With so many products marketed to people who want to quit smoking, the market might not seem ripe for another smoking cessation service.

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Christina Hernandez Sherwood
on July 01, 2014
Category:  Creation  Ideation 
Why client needs should dictate your business plan

Many entrepreneurs develop their business plan before landing clients. Yet that wasn't the case for Insight Health Systems, which sells the web application Chorus.

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Christina Hernandez Sherwood
on June 24, 2014
Category:  Creation  Ideation 
What is the function of an advisory board?

For early-stage entrepreneurs, it's important to have advisers in your circle who can bring expertise to your startup and assist with key questions.

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Christina Hernandez Sherwood
on June 23, 2014
Category:  Creation 
If entrepreneurship is a lock and key, start with the lock

There are two ways to start a company. Entrepreneurs must begin with either the lock or the key.

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Christina Hernandez Sherwood
on June 17, 2014
Category:  Creation  Ideation 
Why healthcare entrepreneurs should embrace the iterative

In the early days of the patient safety and healthcare improvement company Qualaris, the startup's team installed wireless tracking sensors in hospitals to help healthcare providers improve compliance with best practices. But Qualaris wasn't a hardware company for long.

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Christina Hernandez Sherwood
on June 10, 2014
Category:  Creation  Ideation 
Meet eMed Guest Editor Matt Keener

Meet Matt Keener, eMed's editor for the next five weeks.

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Christina Hernandez Sherwood
on June 05, 2014
Category:  Ideation