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Christina Hernandez Sherwood

What are customer segments?

As one of nine building blocks of the Business Model Canvas, customer segments are the people and/or organizations for whom you're creating value.

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Christina Hernandez Sherwood
on October 06, 2014
Category:  Growth 
Why startups should focus on growth, rather than revenue

As the chief operating officer of MolecularMatch, an online search platform that helps cancer patients find targeted drug therapies, Collin Brack said his goal is to grow the startup, rather than focus on revenue.

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Christina Hernandez Sherwood
on September 30, 2014
Category:  Creation  Growth 
What are some best practices for developing a business model?

The first business model you create is likely to be a predictable one.

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Christina Hernandez Sherwood
on September 29, 2014
Category:  Execution 
How to leverage your community to find your first investors

Kim Bond Evans sought out her community, or her "friendlies," when she was ready to raise money for her startup Centauri Health Corporation.

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Christina Hernandez Sherwood
on September 23, 2014
Category:  Creation 
How do you pitch your business model?

Once your business model is refined, it's time to pitch it to potential partners and investors.

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Christina Hernandez Sherwood
on September 22, 2014
Category:  Ideation 
Why one healthcare startup embraces FDA regulations

Decisio Health, which provides software to help clinicians better adhere to clinical protocols, is one of the few software-specific companies entering the FDA-regulated space of clinical decision support.

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Christina Hernandez Sherwood
on September 16, 2014
Category:  Creation  Execution 
Insights from Physician Entrepreneurs

In this new compilation, physician entrepreneurs share insights on everything from knowing when it's time to become a full-time entrepreneur to understanding groups outside your target market.

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Christina Hernandez Sherwood
on September 15, 2014
Category:  Creation  Execution  Growth  Ideation 
What are some potential problems for co-founders?

Once you've teamed up with your co-founder(s), it's important to be aware of potential problems that can arise later in the relationship.

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Christina Hernandez Sherwood
on September 15, 2014
Category:  Creation 
How to run your company without a CEO

CareSet, a startup that provides analytics around open data, doesn't have a CEO.

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Christina Hernandez Sherwood
on September 09, 2014
Category:  Creation 
How do you test your business model in the real world?

Once you've settled on your business model -- your best guess -- it's time to fail.

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Christina Hernandez Sherwood
on September 08, 2014
Category:  Execution