The Founder's Dilemmas: Avoiding the Pitfalls That Can Sink a Startup

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The Founder's DilemmasDrawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired.

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