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We Get What We Incentivize

Posted by: Thom Ruhe on March 31, 2009 Source: e360 Blog

Over the last two decades, I have been involved in several entrepreneurial endeavors that employed over a thousand people collectively. I have interviewed and hired many over that period of time, including negotiating compensation packages. The one thing I have learned from doing that is, you get the kind of behavior from people that you incentivize.

This is painfully obvious in the current economic meltdown compliments of a financial industry (and a few others) acting in their own shameless self interest, bent upon immediate gratification at the expense of creating any long-term value. Who could have guessed giving a half million dollar mortgage to a person with little to no income, low or non-existent credit, without any money of consequence as down payment could lead to problems?

Which is to say nothing about leveraging such worthless devices in convoluted credit default swaps bought and sold by ‘experts’ that were either recklessly ignorant about the construct or willfully (and I hope some day to be proven criminally) turning a blind eye, all the while raking in bonuses that were paid independent of the overall profitability of the parent organization. On what planet does that make sense!?

The better question however is how this came to pass? And the answer is not really as complicated as many would like to make it out to be. In most cases, the mortgage industry was incentivizing volume of loan originations over quality. In the get rich quick ethos that led to the fall we all are now bailing out, people were paid for churning paper, regardless of the ability of the applicant to service the debt.

Now all of the blame doesn’t rest there. Political correctness should also get some credit here thanks to the race baiting bombastic rhetoric of policy makers that were shamelessly pandering to the interests of uniformed constituents that made for great uniformed clients - of the very groups that were funding said politicians at the time.

It was all very cozy and encouraged with a wink and a nod; current moral outrage and fist pounding rhetoric notwithstanding. Those who opposed these sleazy practices at the time were labeled racists for not wanting the same American Dream for all citizens. So many retreated lacking the conviction of character to stand up and call it what is was – wrong and ultimately dangerous.

So it is that I am now wary of the so-called stimulus plan, the TARP, and the various and sundry bailouts being handed out. I am concerned that lost in the minutiae is a basic and fundamental discipline of understanding how the individuals that will lead the efforts to rescue these troubled industries will be compensated. The AIG bonus fiasco shined a bright light on this, but we are unfortunately lacking the stamina, and in many cases, the qualified personnel to evaluate such intricacies influencing many other companies bellying up to the public trough.

Imagine if you will, if the SEC would be empowered to pay investigators competitive wages to Wall Street players. Imagine if they could receive six and seven figure bonuses for uncovering fraud and corruption. Ask any one of Bernie Madoff’s victims if they would have minded paying a government employee a million dollar bonus for discovering his deceit several years ago.

We need to start incentivizing good behavior over bad. We have to be smarter in rooting out systems that still reward rampant self interest at the cost of unsuspecting others. We need to get back to understanding that wealth creation comes from starting and building great companies that employ people and advance new innovation and productivity. This had been the backbone of our economy and our global advantage … until we lost our way. And the surest way of getting back on track is to pay people to do the right thing.

Tags:  incentivize behavior, economic meltdown, incentive pay

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52 Comments

Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
John Ettorre said...
Well said, Tom. Who says you can't tell it like it is when you work for a nonprofit?
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
super sport camaro said...
Great idea. Imagine how things would work out! If we could have caught Madoff back when he was a $10 Billion crook before he was a $50 Billion crook, imagine how much money we could have prevented from being lost. Reward the good guys once in a while!
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
angioplasty said...
Thanks for your view and opinions. I do have to say that some of these "bail outs" could very well prevent our country from going "belly up" though. Without the auto industry where will we be? Regardless, a crook is a crook whether he wears cheap store brand shoes or Berlutis.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Bid Directory said...
It seems to me that incentives are just the thing that we need to jump start American businesses. Something must be done and offering some good incentives is a good place to start.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Led flashlight said...
Positive reward for positive actions has been proven to be highly effective. This article really should be put on the reading list for all government official's desks as mandatory reading.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Bar stools said...
I agree, we need to start incentivizing good behavior over bad. Being rewarded for good behavior/performance is best for everyone. Granted people should strive to be good, but that is not always the case, like Madoff. Good post.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Humidifier filters said...
I'm wondering what you personally feel is a good motivator for good behavior at a person's job? Some employers feel that them having you on the payroll is enough of a reason to give 110% effort all the time even if they aren't giving back to their staff.

It's interesting (in a less than good way) to see the changes that have come to happen in the work environment. Loyalty is a thing of the past in most of the work places. Employers expect a worker to be loyal to them, however it seems rare that they give that same loyalty back.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Mike Riccio said...
First, I would like to say "Well done" to Thom for his extremely well written (and accurate article (post). His statement specifically regarding the "political correctiveness" of lending money is dead on. I have been in the mortgage business (independent mortgage broker/banker) for 30 years, and I can attest to the accuracy of his statement that those who oppose plotical correct lending practices are considered racists (as your local banker about "red lining").
As a mortgage broker, I did not deal in sub-prime lending. While others made very large commissions all around me, I refused to participate. Since I have also been a real estate agent for 30 years, I have already seen( and experienced) the economic disaster caused by these lending practices and products.It amazes me however, how these lenders/bankers are now pointing their collective fingers at the mortgage brokers for writing these loans and causing the bail out situation we now face. It was not the (independent)mortgage brokers that created these programs. In fact, almost every large lender/bank has a division that IS a mortgage brokerage house. Now the lenders are shouting "fowl" and having ridiculous legislation passed in most states by unintelligent uniformed Congressmen (and women) that all but eliminates the little guy trying to make a living originating loans. trust me the commissions on legitimate loan products are not what you may think. Putting us out of business is exactly what they have been trying to do for quite some time. Now, they might just have found a way to do it. Does this not eliminate competitiion that, in the end, benefits consumers? Pretty soon, at the rate these banks are all buying each other up, you will have maybe 2 or 3 banks offering loan products to the consumer (can you say price-fixing?).
Also let us not forget (realtor hat on now) that when an agent shows clients what they really can afford and the client insists on seeing (and buying) something much bigger and more expensive because it will impress their friends more, the agent has almost no choice but to accomodate. If not, another agent will. So can we factor in the greed factor of the general public? besides, isn't living above and beyond your means really the American Dream???
Now those of you who feel Madoff was the only "crook" in the equation again should take into consideration the "greed factor" of those that invested with him. The invested with him (and were fooled by him)because their greed made them chase the high returns he promised. If these investers are smart enough to controll (and invest) these large sums of money, then they should have been intelligent enough to remember that risk is commensurate with reward.
Finally, regarding the AIG bailout, I have been told (though not personally confirmed) that the reason that AIG was so well taken care of and bailed out so quickly is because most of the Congressional and senatorial pensions are invested in AIG.I can not say that I know for a fact that this is true, but sure makes sense to me.
Why again are we giving so much money to Bank of America to buy Merrill Lynch??? This confuses me.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
home loan calculator said...
How does the bank afford capital for the lenders.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
cash gifting said...
I totally concur with this post. I mean Bernie Madoff deserve what he got for deceiving those investors of all their hard earn money. As far as AIG and all those trivial bonuses they got, utter disgrace.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
home refinanace said...
Running a business is never an easy task. One is bound to face financial hiccups during the process. Whether you are a new generation entrepreneur venturing into a new business or an established businessman planning for a business expansion. Financial institutions offer the business loan to bail you out of the situation of such financial crunch.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Koh Samui Villas said...
We have to look for ways to prevent such opportunities to happen, that people like Madoff has a chance to come out of such finacnial disasters. $ 50 billion! And positive reward for positive actions has been proven to be highly effective. The other way around we would only end up in a STASI regime.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Acai Berry Juice said...
Bank of America is like the US mob. Those guys will milk us for every penny we have by charging 15 different fees, include a cap on 10 overdraft fees a day at $35 each. Yeah thanks for single handedly making me poor, BOA.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
<a href="http://www.automotivewarrantyreview.com" title="Car Warranty Reviews Scams">best car warranty company</a> said...
Well said! The bailouts are disgusting and are helping nobody. Whatever happened to capitalism and allowing business to fail when they screw up? I agree with incentives being given to narks (not a bad thing in this case), but shouldn't people as a whole be a little smarter, less naive, and a little less "white bread"
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
CCTV DVR camera said...
Trust me the commissions on legitimate loan products are not what you may think. Putting us out of business is exactly what they have been trying to do for quite some time. Now, they might just have found a way to do it. Does this not eliminate competition that, in the end, benefits consumers? I'm not really sure..
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Loan Man said...
I agree incentivizing good behavior would be a good start. But with regard to the bank, the whole financial system need to be overhauled.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
make money blogging said...
It seems to me that incentives are just the thing that we need to jump start American businesses. Something must be done and offering some good incentives is a good place to start.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
build muscle fast said...
Pretty soon, at the rate these banks are all buying each other up, you will have maybe 2 or 3 banks offering loan products to the consumer.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Ryan said...
I don't agree that a penny saved is a penny earned. We can't claw back the clock of time so let's keep moving forward.

Those who dwell on the past have not a hope of succeeding in the future.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Jim said...
I am a small business owner and it makes me feel like everyone at the top of congress and the senate are all on the take with how they vote for the money interest for their next elections. <a href="http://roofingwestchester.com/Roofing_Media_Pa.html">Roofing Media Pa</a>
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
techletes said...
Adjusters and investigators should get financial incentives for catching these crooks!
http://www.50x.org
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
English Dictionary said...
indeed pay is a good way of providing an 'incentive', but you need to remember that the implicit factors count too - it's not all just money! <a href="http://www.meaningof.ca">English dictionary</a> is useful.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Quit Smoking Symptoms said...
we are unfortunately lacking the stamina, and in many cases, the qualified personnel to evaluate such intricacies influencing many other companies bellying up to the public trough.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
astoria dentist said...
i agree...good deeds need to be rewarded. There is too much leeway for people who are subverting the ones who actually do good in the world.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Tesco Loans said...
For those who would like to be payed for doing the right thing, the most they would get is a medal & a pat on the shoulder. Those people who know of the wrong doings are probably getting paid higher amounts just to keep shut.. or have their lives at stake!
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
New Jersey lawyers said...
Incentives are a great way to get involvement. For my fraternity, to help get our members to market, we have to have prizes etc. What can you do?
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Greek Art Girl said...
What I saw, at the street level, was mortgage salespeople who were chasing commissions without regard to the quality of the loan. You can argue that's a good plan, as long as somebody else is involved in the process to make sure that bad loans don't get written.

But, there was nobody else. The system filtered out anybody who was skeptical about the quality of the loans, which allowed way too many approvals to happen.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Rapidshare search said...
Incentive is very important. The more you incentivize the more you staff is going to sell. CircuitCity is bankrupt today because they laid-off their season sales reps who worked on commission to "save money" and hire kids and people with minimal knowledge but work for cheap.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Grow Taller Naturally said...
"We need to start incentivizing good behavior over bad"
I couldn't agree more on this statement, people will always be motivated to do their jobs and increase their own standard and not only to reach the set benchmark
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
qa02 said...
I agree with your idea,we need to start incentivizing good behavior over bad. We have to be smarter in rooting out systems that still reward rampant self interest at the cost of unsuspecting others.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
sim free mobile phone said...
One is bound to face financial hiccups during the process. Whether you are a new generation entrepreneur venturing into a new business or an established businessman planning for a business expansion. Financial institutions offer the business loan to bail you out of the situation of such financial crunch.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
jobs said...
Yes, giving states money to hang on to all employees keeps us from solving the problem of too many overpaid government workers.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Robert said...
I like your post. Reward or incentive or bonus will make an added point for company management and it will be liked by employee.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
webthesurfi rugs webdesign said...
I agree with this, just like call centers in sales department, we should be given what is for us, if we did a sale. In other words, we have the right to be given incentives of what we did.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
GoogleKeywordTool said...
There's a lot of blame to go around for the economic mess. Don't forget the part played by Fannie Mae, Freddie Mac, lobbyists, ACORN and politicians who passed laws ensuring that unqualified borrowers had to be given mortgages that they couldn't afford.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Caribbean Holidays said...
Politicians cause so much more damage than any other person in the world does, feel free to stand up in their defense, but don't forget that in the end they are just like any other normal people - they only care for themselves
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
iphones said...
People will panic when faced with economic ordeal. It is natural to everyone. Keep trying and praying is the way to peace in the face of economic problems
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Swimming pools said...
Its all about earning money at top level, they say they care but they are just there to make money
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
watch date night online said...
Incentives are exactly what we need to get this economy going again. The government should offer incentives instead of wasting all this money bailing companies out.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Ghana said...
A sense of morality (especially honesty) is required in all businesses and in people's living. Rewarding good deeds is quite a good idea for me as a start to get people back on the right track.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Boiler Cover said...
"you get the kind of behavior from people that you incentivize. " - obvious but not often considered by many managers.

People are driven by their needs and inappropriate targets create behaviors which you may not have anticipated. In addition to giving careful thought on the targets and objectives managers need to also monitor the results. Early warning signs need to be acted upon.

Now if only these lessons can be absorbed by the SEC and the Administration in general.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
projector lamps said...
Obama changed the U.S. economy.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Andrew Blank said...
"INCENTIVIZE" Love the description and use of this word. It describes the situation accurately and in sync with the lending authorities attitude at the time. I am not certain that it would be worth me adding anything else to this topic as it has all been said before. I believe we may have just learned a lesson and hopefully this reckless behavior is not repeated again, though it might well be that all will be forgotten when the economy does recover and wall street is bouncing of the walls, housing is booming, businesses expanding, unemployment low and wages are high. Well I guess we are now DE-INCENTIVIZED and hopefully if the lenders do not respond with improved accountability that the history remains a stark reminder to us all that greed will destroy and cause decay within any healthy system.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Elevic Pernis said...
This is just the case that central economic planning, even in the guise of a so-called capitalist country like the US, will not work. What the world and the US need is CAPITALISM.

Speak soon,
Elevic
http://elevicpernis.com
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Comcast Triple Play said...
I think the sector which needs incentives most is the small to mid size business. The large corporations seems to take all the grants and funding.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
grosir baju wanita said...
People will panic when faced with economic ordeal. It is natural to everyone.
succesfull yeah.. ^^
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
make your own beats@http://beatfuse.com/ said...
Great write-up. I do agree we need to incentivize the good because punishing the bad has NOT been enough. And for the most part as well, the 'bad' stuff is poorly defined and hard to track.
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Vacaville Chiropractor -- <a href="http://www.whiteoakchiropractic.com">Vacaville Chiropractor</a> said...
It's an interesting concept, but it's too bad that we have to think about using incentives to encourage people to do the right thing. Has the profit motivation so warped people that this tactic is necessary?
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
business domain name and web hosting said...
I can not help commenting on a good written article – You are so much right saying that we need to get back to understanding that wealth creation comes from starting and building great companies that employ people and advance new innovation and productivity; that we need to pay people to do the right thing. – Imagine how many people are not satisfied with their pay level – they just think life is unfair and they behave unfair to others all that simple!
Yuri
Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
Stefan Drew said...
Well, we cannot deny the fact that people are working to earn and giving incentives is another form of earning. In this recession time, we need to grad all the opportunities to earn additional for our family.

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Re: We Get What We Incentivize
July 31, 2010 @ 12:00 AM
<a href="http://www.brandingvine.com">BrandingVine</a> said...
I think the whole concept of incentives is really tied to a marketing strategy.

For instance my company believes...

BrandingVine is committed to reward partners for their loyalty to BrandingVine and value-add to customers—through economic incentives, co-marketing opportunities, and a variety of enablement programs. BrandingVine is leading, evolving, and investing in our Channel Partner Program. Partners that evolve and lead with us have unprecedented opportunities to grow with us. With BrandingVine’s Channel Partner Program and unique solutions portfolio you can maximize your growth, differentiation, and profitability.
RE: We Get What We Incentivize
September 08, 2010 @ 12:32 AM
Terry said...
I can not help commenting on a good written article – You are so much right saying that we need to get back to understanding that wealth creation comes from starting and building great companies that employ people and advance new innovation and productivity; that we need to pay people to do the right thing socialpog

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