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Fourth Annual Emerging Media Summit

10/4/2012 8:30 AM - 4:30 PM

Shannon Paul, Vice-President of Social Media for Fifth Third Bank and former social media lead for Blue-Cross Blue-Shield of Michigan, headlines an incredible lineup of speakers and practitioners ready to share their wisdom, experiences and case studies with Louisville. Other presenters include measurement and analytics expert Nichole Kelly of Social Media Explorer’s SME Digital agency; Facebook marketing expert and BlitzLocal CEO Dennis YU; Patti Hobbs from UPS Airlines who will discuss crisis communications in a social world and Elasticity’s Aaron Perlut, originator of the American Mustache Institute, who will show us how to make our communications outstanding.

The day will also include talks from Alison Groves from Raven Tools focused on integrating social media, public relations and SEO to produce strong storytelling online; Vest Advertising’s Cody Vest will present ideas on generating “Return on Awesome”; RedEApp’s Jonathan Erwin will discuss organization collaboration and communication in a digitally connected world and Ben Loetz of Verizon Wireless will help us understand the emerging technologies and trends that marketing and communications professionals need to be watching as the digital world continues to evolve.

The day will be capped off by a workshop session with segments led by Social Media Explorer’s Jason Falls (Optimizing Your LinkedIn Efforts); Bandy Carrol Hellige’s Nick Huhn (Getting More out of Google Analytics), Raven Tool’s Groves (Managing Social Media Streams and Workflow) and Brown-Forman (Understanding Facebook’s New Advertising Opportunities).

The event is a fund-raiser for LDA and IABC’s local chapter. The cost is $159.00 for LDA/IABC members (if you’re on our email list as of Aug. 15, you’re a member), $209 for non-members and for those interested in also purchasing an annual membership for IABC, you can attend and join for $399.00 (A significant savings off the cost of both). There is also a student price for the event of $79.

Learn More: Fourth Annual Emerging Media Summit

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