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Activation Retension and Engagement

4/4/2013 6:00 PM - 9:00 PM

ACTIVATION, RETENTION & ENGAGEMENT WORKSHOP

THURSDAY, 4 APRIL, 6 – 9 PM

Eric Metelka

CEO/Co-Founder, Digital Media Certification

ABOUT THIS WORKSHOP

Conventional wisdom tells us that great products sell themselves, but that couldn’t be further from the truth. If you’re developing a new product, your work is just beginning once the product itself is finished. In this class, you’ll learn techniques for how to create and implement a multi-platformed marketing strategy to attract, engage, and retain consumers.

TAKEAWAYS

Conduct usability testing to optimize customer activation

Match metrics to business types

Create a customer oriented culture and build a vibrant community

Increase referrals among current customers and use social media graphs to increase virality

PREREQS & PREPARATION

Students will need to come prepared with questions about current problems they are facing with their marketing efforts.

Students should identify their one metric based on this framework (we will discuss in class).

ABOUT THE INSTRUCTOR(S)

Eric Metelka

CEO/Co-Founder,

Digital Media Certification

Eric Metelka is the Co-Founder and CEO of the Digital Media Certification, the standard of professional excellence for digital marketers. He is a former management consultant and has helped companies like Hershey's, Anheuser Busch, and US Cellar grow their businesses. He is also the former digital marketing manager at BestVendor where he increased organic traffic by 89%. He is currently a student at Columbia Business School and has been profiled in BusinessBecause. You can connect with him on Twitter @eric3000, on Google+, and on Facebook.

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: Activation Retension and Engagement

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