Business Communicators IABC
Date: February 21
Time: 6:00 PM - 8:00 PM
Thought leaders Dionne Lew and Trevor Young will take a provocative look at the impact of social technologies on business and the role corporate affairs and marketing executives have in leading this change.
With Boston Consulting Group predicting that by 2016, online sales will contribute $4.2 trillion to the GDP of G20 nations, the need for corporates to have a strategic social agenda is critical.
CEO of the Social Executive, Dionne Lew, discusses the business imperative for social and why social literacy is a must-have future skill.
At the heart of the socialisation of business is the creation of a connected brand.
Trevor Young – the PR Warrior – talks about his philosophy of The Connected Brand, a smarter way to market business in a hyper-connected world through content creation and building communities that are empathetic and inclusive.
Seats are limited so book early to avoid disappointment.
Where and when:
6 -8.00pm Thursday 21 February 2013
Level 1, Melbourne Conference and Training Centre, 477 Collins Street Melbourne
Learn More: Business Communicators IABC