Event Details
Google Engage Bootcamp
Learn how to effectively manage and optimise client campaigns from Google certified experts.
Engage Bootcamp 101 is a comprehensive two-day training event to help you get the most out of Google AdWords and Google Analytics. Whether you're new to digital advertising, studying to take your Google Certified Partner exams or just in need of a refresher, these classroom-style courses will help take your online knowledge to the next level.
Why should my agency attend?
Your agency will learn essential skills and techniques in a small classroom setting. Get answers to your questions from experts and network with peers during breakout sessions.
Accurate, up-to-date and comprehensive product training
Real world solutions presented by product experts
Learn Google's own best practices from setup to advanced features
Improve Google AdWords campaigns for engagement and conversions
Ensure data accuracy and get actionable insights from Google Analytics
What is included?
Bootcamp manual and slides
Extra resources
Coffee, tea and a light lunch
Free internet connection (bring a laptop)
Dedicated Q&A time
Engage Bootcamp training courses are suitable for agencies who help small to medium businesses in the areas of marketing, e-commerce, digital strategy, Search Engine Optimisation (SEO), online advertising, web management and web development roles.
Place your clients on the data-driven online marketing fast track!
For more information email info@lovesdata.com or call (02) 9960 6577.
Can't make these dates? Register for updates!
Want more training? Check out the 201 and 301 courses!
Day 1: Google AdWords 101
9:30am - 10:00am
Registration
10:00am - 12:30pm
About Google AdWords
Google AdWords features
Defining campaign objectives
Best practices for structuring campaigns
Developing keywords
Best practices for account setup
12:30pm - 1:30pm
Lunch
1:30pm - 5:00pm
Measuring performance
Optimising campaigns
Configuration options
Using the Google Display Network
Billing options
Questions and answers
Day 2: Google Analytics 101
9:30am - 10:00am
Registration
10:00am - 12:30pm
Introduction to web analytics
About Google Analytics
Getting started with Google Analytics
Google Analytics interface features
Using key Google Analytics reports
Tracking marketing campaigns
12:30pm - 1:30pm
Lunch
1:30pm - 5:00pm
Optimising AdWords with Google Analytics
Tracking and reporting goal conversions
Creating custom dashboards
Sharing Google Analytics reports
Best practices for managing multiple accounts
Questions and answers
Frequently Asked Questions
Do I need a laptop?
Yes, we recommend you bring a laptop.
Will there be internet access?
Yes, free internet access (via WiFi or ethernet) will be available.
Will lunch be provided?
Yes, a light lunch will be provided. Vegetarian options will be available and the venue can accommodate other dietary needs with advanced notice.
Where can I find parking?
For parking recommendations please visit the FAQ site.
How can I get there with public transport?
For public transport options please visit the FAQ site.
Can you recommend somewhere to stay?
For hotel recommendations please visit the FAQ site.
Not a Google Engage member?
Join Google Engage to receive a discount on booking both days. Google Engage is designed to help small and medium-sized search engine marketing companies master Google products.
I have another question...
Please email us at info@lovesdata.com or call us on (02) 9960 6577.
