Mobile Technology; Changing the Face of Retail
Monday, February 11, 2013
5:30 PM to 8:00 PM
One Campus Martius, Detroit, MI (map)
Mobile Trends Shaping the Retail Experience
Join BlueWater Technologies, MARS Advertising and Team Detroit as Mobile Monday Detroit explores and discusses the 'New Retail' - choosing and integrating the right technologies and the increasing importance of integrating mobile development within the creative process.
Retail has reached a critical tipping point - the digital marketplace - where the lines between the virtual and physical sholpping world are blurring, placing signficantly more power in the hands of the consumer. This shift requires retailers to consistently and continuously engage customers with timely and relevant interactions, while providing a seamless shopping experience across all touch points. Consumer expectations of the shopping experience far exceed many retailers' capabilities to deliver, resulting in a fragmented customer journey and lost sales for the retailer.
The current trends are clear:
Customers are more empowered
Shopping has become omnipresent
Competition exists in new and compelling forms
Mobility is disrupting the path to purchase
New and innovative mobile solutions can provide a tailored and personalized shopping experience that builds loyalty, creates trust and transforms satisfied customers into advocates. Those who are able to seamlessly integrate mobile into their existing shopping experience stand to grow share of wallet and margin. Today's retailers face two choices: invest in mobile technology as a key way to exceed customer expectations, or risk losing sales and market share to the innovators in their retail segment.
Dan Lorenz, Director of Innovation
Scott Schoeneberger, Experience Architect
Jason Unger, SVP Group Creative Director
Aaron Smith, VP of Mobile & Tablet
The meeting takes place at Compuware Headquarters on Monday, February 11th at 5:30 p.m., and is free to attend though reservations are required for security and catering purposes.
Free parking is available to those who utilize Compuware's parking deck and have their parking stub validated when signing in at the meeting. Refreshments will be served.
Mobile Monday Detroit is sponsored by the Mobile Technology Association of Michigan, Mobile Monday Michigan and Compuware.