Startup Lunch: How To Become A Marketing Genius, Overnight
This Table Talk is the second of a series of Startup Lunches where we’ll bring in experts, case studies, and other quality content to help you get your startup off the ground and moving forward in 2013.
You don’t have to be a Mensa member or earn a Harvard MBA to be a marketing genius. In fact, all it takes is understanding one simple principle: your thoughts, feelings, and opinions don’t matter. The only thing that matters in creating genius-level marketing and advertising is testing — putting an approach in front of your market and tracking how they respond. Then do more of what works, and stop doing what doesn’t. This is the fastest way to generating genius-level marketing results, no matter your IQ — plus, it can save you a ton of money by identifying where your marketing expense has been a total waste. In this Table Talk, marketing consultant Roy Furr will show you how to use testing and tracking to improve your marketing results and grow your business.
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Date: Friday, February 15
Time: 12:15pm-1:15pm (Feel free to bring a bag lunch)
Place: FUSE Coworking
800 P. St. (3rd Floor above the Mill in the Haymarket)
Lincoln, Nebraska 68508
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Roy Furr Bio:
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Know how most businesses want more leads, sales, customer, and profits? That’s what Roy Furr specializes in, and can help you get in your business. Roy is a business growth strategist with a sales and marketing background. His recent successes include helping multiple clients land spots on Inc. Magazine’s list of America’s fastest-growing businesses, breaking client sales records, creating million-dollar marketing campaigns, driving tens of thousands of new leads and thousands of new customers, and having a lot of fun while doing so. Roy also loves sharing insights from his in-the-trenches experience with business owners and entrepreneurs, plus sales, marketing, and advertising professionals of all stripes, so they can implement his strategies themselves.
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