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Conducting User Research

1/5/2013 11:00 AM - 3:00 PM

CONDUCTING USER RESEARCH

SATURDAY, 5 JANUARY, 11 – 3 PM

Diane Loviglio

Resident Mentor at 500 Startups and ex-Mozilla User Researcher

TAKEAWAYS

Learn how to write a screener that enables you to recruit the right type of people to interview

Learn how to write questions that get at the data you want to know

Practice conducting an actual interview to see where you can improve upon your skills

ABOUT THIS WORKSHOP

Whether you're conducting research for a well-established product or service, or for a startup that hasn't fully penetrated the market yet, you'll need to talk to customers. Learn to use that time effectively. This class is great for founders, product marketers, UX designers and community managers who want to gain a deeper understanding of people’s motivations, values, needs and behaviors via interviews. Once you understand your users - or potential users - you can build better products. You can also create marketing messages that will resonate with them the most.

SCHEDULE

11 am

INTRODUCTIONS AND DEFINING THE PROBLEM YOU WANT TO SOLVE

11:45 am

PLANING YOUR RESEARCH AND DEFINING WHO YOU WANT TO TALK TO

12:45 pm

BREAK

1 pm

WRITING THE INTERVIEW SCRIPT AND CONDUCTING THE ACTUAL INTERVIEW

ABOUT THE INSTRUCTOR(S)

Diane Loviglio

Resident Mentor at 500 Startups and ex-Mozilla User Researcher

Diane is a User Experience Researcher at Mozilla and a Resident Mentor at 500 Startups. Prior to Mozilla, she co-founded the first conference to focus on tech failures, FailCon, and co-founded a clean tech startup, Wattbot. She also freelanced as a user researcher for technology, consumer web and healthcare startups such as Authentic8, Bombfell, Bump, Cisco, Dividely, Foodspotting, Giftly, Sanofi-Aventis, Splunk, The Freelancers Union and VMware. She received her Bachelor of Humanities and Arts in Architecture and Anthropology from Carnegie Mellon University.

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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