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Selling with Social Media 2013

1/29/2013 9:30 PM - 8:00 PM

Event Details

Selling with Social Media

Dan Goodswen, Strategist, We Are Social Australia

Tuesday, January 29th from 6:30 - 8.00 pm

How do you converts likes and followers into purchases? This class will provide strategy and guidelines on how to use social media to increase sales, and generate leads and referrals. We’ll do practical exercises so that you leave with the tools to create actionable social media content.

If you've always wondered how many cute cat GIFs you need to show someone before they become your customer, then this class is for you.

In this class, students will learn:

The state of Social Media

How to monitor and engage fans and followers

An overview of the top social sites and which audiences to target through each network

The importance of content

Effective promotional techniques

How to drive sales through key networks

Tracking your success

Dan Goodswen is Strategist at We Are Social Australia, where he works on brands such as eBay, HP, Paypal, Kia and Roadshow Films. Dan is a content focused social media strategist with 5 years experience in planning, producing, optimising and distributing digital content across social channels. He was community manager at TotalFilm.com, one of the UK's largest film review sites where he managed their Facebook, Twitter, YouTube and Tumblr platforms.

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