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THE DESIGN GYM and GA PRESENT DESIGN FOR PROBLEM SOLVING

1/19/2013 9:30 AM - 1/20/2013 2:30 PM

THE DESIGN GYM + GA PRESENT: DESIGN FOR PROBLEM SOLVING

19 JANUARY – 20 JANUARY

Jason Wisdom

Drawing Insights

Andy Hagerman

Business and Innovation Strategist, Jump Associates

Miles Begin

Director of User Experience, American Express

TAKEAWAYS

Understand our 5 phase methodology and apply to problem solving regardless of scope or industry

Best practices for gathering qualitative user data, especially surrounding interviewing skills

Practical models to gain insights out of user data and use these insights to create a plan of action

Understand how people interact with a product and how that should inform prototyping

Learn to start a project with people’s needs in mind rather than ideation

ABOUT THIS WORKSHOP SERIES

The Design Gym is an intensive weekend taught by three friends who have made it their mission to connect a community of skilled solvers with really interesting problems. The weekend includes experience based learning, encouraging environments, and as few slides as possible. This class will not get into the fundamentals of graphic or industrial design and will instead focus on larger problem solving design.

The weekend starts with an overview of Design Gym’s 5-phase methodology and short case studies around how they show up in the real world. Saturday is a sprint through the process beginning with a design brief and ending with presentations of prototyped solutions. Sunday, students will run through the same process but do it with real clients and real client problems. For this workshop the client will be Makeshift Magazine, a design magazine covering innovation throughout the world happening in informal economies.

SCHEDULE

JAN

19

Saturday, 19 January, 9:30 am – 6 pm

Session I

JAN

20

Sunday, 20 January, 9:30 am – 6 pm

Session II

PREREQS & PREPARATION

We’ve had people new to design and people who are veterans in the industry all find value in this workshop. Doing a bit of due diligence around the client, their market, content and business model would be extremely helpful.

ABOUT THE INSTRUCTOR(S)

Jason Wisdom

Drawing Insights

Jason Wisdom is the glue that brought us together. During the day he runs Drawing Insights, a qualitative research consultancy that helps brands grow through understanding the needs and behaviors of their consumers. At night, Jason hostsWok + Wine NYC, the world’s most delicious social networking event.

Andy Hagerman

Business and Innovation Strategist,

Jump Associates

Andy Hagerman is a Business and Innovation strategist at Jump Associates where he pairs the design process with business strategy expertise to help Fortune 500 companies create new products, services, and businesses. Prior to this, he has spent time saving trees as a sustainability guru and is a lover of all things food/craft beer/music and design.

Miles Begin

Director of User Experience,

American Express

Miles Begin thrives on growing new teams and evangelizing design. He loves to play in the space between industrial and interaction design; bringing the digital world into our physical realm and creating seamless cross-platform user experiences. He is Director of User Experience at American Express, plays a mean guitar and can design anything.

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: THE DESIGN GYM and GA PRESENT DESIGN FOR PROBLEM SOLVING

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