A Super Bowl Ad Isn't A Marketing Strategy with Dave Schwartz
This month we're excited to be hosted by Artis Ventures, located on the 27th Floor of Steuart Tower (the smaller one) in One Market Plaza. They have an extremely unique office space, you can read more here:
This Month's Topic
When combining of TV Ads and dot-coms, the old John Wannamaker sawhorse “Half the money I spend on advertising is wasted; the trouble is I don't know which half” is optimistic.
Only wasting half would be a substantial performance gain. The quote also points to one of the truths of marketing: the marketing is the easy part, the real challenge is the measuring. And measuring TV can be particularly difficult.
Using real data from multi-million-dollar online and broadcast advertising campaigns, the talk will examine and quantify the lift of television advertising on all aspects of online customer acquisition. Be smarter than John Wannamaker, know which half of your advertising works, and stop wasting the other half.
About our speaker Dave Schwartz
Dave was a quantified direct marketing professional before there was an internet. So at NextCard in the late 1990's, he brought his expertise to the internet to pioneer many of the tactics still broadly used today. Later, he built the marketing team at Coupons.com to create a top 50 US internet audience with more than 20MM monthly uniques. And he has since led Marketing for PKR, a leading online poker company based in London, as well as founded Cold Creek Technologies, builder of SegmentMaster, the world's most advanced and flexible multi-channel advertising reporting system.
Each meetup we invite a speaker to share their perspective on a particular aspect of Agile Marketing. It doesn't matter what your title, training or orientation is - its all about sharing and learning.
New to Agile Marketing?
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Read Agile Marketing Manifesto.
Seeking A New Role?
Come to the next meeting to pitch your availability.
6:00 - 6:50 Arrive, Sign in: Food & Beers
6:50 - 6:55 Austin Walne - Introduction
7:00 - 8:00 Dave Schwartz
8:00 - 8:15 Open Discussion
Mindjet - Pizza
Artis Ventures - Venue & Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne.
Learn More: A Super Bowl Ad Isnt A Marketing Strategy with Dave Schwartz