Digital Marketing for Business Growth Weekend Workshop
ABOUT THIS WORKSHOP
The success of every company lies in its customer base. This weekend workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimise your digital marketing strategy for maximum effectiveness and growth.
These workshops are aimed at marketers and business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimisation across various channels with Lean Startup methodology.
On Saturday (27th of July from 11:00am - 5:00pm), we’ll look at ways to:
Identify and reach your audience
Use email marketing effectively
Analyse a variety of digital marketing tools (websites, emails, social platforms)
Connect with your audience through social channels
On Sunday (28th of July from 11:00am - 5:00pm), we’ll go over:
Search optimization, goals and analytics
How to improve development using test-driven development and Lean Startup ideas
Putting together a complete and compelling marketing strategy, using all of the tools we’ve covered in the previous lessons
PREREQS & PREPARATION
Please bring a laptop. All needed software tools are accessible online.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
Learn More: Digital Marketing for Business Growth Weekend Workshop