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Digital Marketing for Business Growth Weekend Workshop

7/27/2013 11:00 AM - 5:00 PM

ABOUT THIS WORKSHOP

The success of every company lies in its customer base. This weekend workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimise your digital marketing strategy for maximum effectiveness and growth.

These workshops are aimed at marketers and business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimisation across various channels with Lean Startup methodology.

TAKEAWAYS

On Saturday (27th of July from 11:00am - 5:00pm), we’ll look at ways to:

Identify and reach your audience

Use email marketing effectively

Analyse a variety of digital marketing tools (websites, emails, social platforms)

Connect with your audience through social channels

On Sunday (28th of July from 11:00am - 5:00pm), we’ll go over:

Search optimization, goals and analytics

How to improve development using test-driven development and Lean Startup ideas

Putting together a complete and compelling marketing strategy, using all of the tools we’ve covered in the previous lessons

PREREQS & PREPARATION

Please bring a laptop. All needed software tools are accessible online.

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: Digital Marketing for Business Growth Weekend Workshop

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