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ECommerce Metrics and Analytics

7/10/2013 8:00 PM - 10:00 PM

ABOUT THIS WORKSHOP SERIES

Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition. This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM, SEO, and Email Marketing.

TAKEAWAYS

How to set up a proper customer data table

How to segment a data table by marketing channel, CLV and CAC

How to structure and run paid acquisition campaigns in SEM, SEO, Email Marketing, Referral, Retargeting, Affiliate and Group Buy

How to optimize paid acquisition spends through landing page optimization

How to optimize the conversion funnel for paid acquisition traffic

SCHEDULE

JUL

10

Wednesday, 10 July, 8 – 10 pm

Session I

8 pm

WELCOME + AGENDA

8:10 pm

CUSTOMER DATA TABLES AND SEGMENTATION

9 pm

CONVERSION FUNNEL BEST PRACTICES & OPTIMIZATION

9:30 pm

LANDING PAGE OPTIMIZATION

JUL

17

Wednesday, 17 July, 8 – 10 pm

Session II

8 pm

PAID ACQUISITION CHANNELS

9 pm

PAID ACQUISITION & SOCIAL DATA-REFERRAL PROGRAMS

PREREQS & PREPARATION

A basic understanding of Excel along with a laptop with excel or similar program. (open office/google docs is fine)

ABOUT THE INSTRUCTOR(S)

Adam Schwartz

GM,

BustedTees

Adam Schwartz is the GM of BustedTees, one of the webs leading retailers for t-shirts and novelty products. As GM of BustedTees Adam manages all operational departments including marketing/user acquisition and product/engineering. Prior to BustedTees Adam co-founded Source4Style, a B2B e-commerce marketplace where fashion designers can purchase textiles from global suppliers. Adam also started the New York Tech Meetup Internship program which pairs inner city high school students with New York area start-ups for summer internships.

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: ECommerce Metrics and Analytics

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