LiftUp! Educational Events: Brand Mapping and Analysis
Brand Mapping and Analysis
It's not easy defining your brand, but Kevin Tugman, Chief Creative of Lift 1428 can help. Join this presentation to learn useful tips that will explain brand mapping and give you the foundation to guide your brand.
With beginnings in the retail industry, Kevin Tugman has lead many creative opportunities in myriad industries over the past 18 years. As a founding member of True North Custom Publishing, Kevin has facilitated the growth of custom media in North America and the expansion of a local advertising agency into an international contender in branded and custom content. In launching over 200 titles for clients ranging from arts and education to finance to healthcare, he has had the opportunity to work with several Fortune 100 companies and mentor some of the greatest creative professionals in the country across all channels. Kevin Tugman has lead teams in design innovation, strategic healthcare marketing, branding, creative direction, user experience, data analysis, business intelligence, and award winning design.
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