Refresh Miami: Growth Hacking
growth hacker (noun) – one whose passion and focus is pushing a metric through use of a testable and scalable methodology.
“Growth hacker” is a new word for most but a long held practice among the best internet marketers and product managers in Silicon Valley. With mass media fading away and the onslaught of mass customization & niching on the web, marketing as we known it for the past 100 years has died. People are awash with mounds of data and marketing fatigue is at an all-time high. Users are drowning and won’t pay attention to the next best widget, regardless of how good it is. Distribution is now the number one problem that faces every product and every startup.
Growth hacking appeared as the modern way in the age of Web 2.0 to reach a market and distribute an idea. Instead of classic marketing which typically interrupts your day, a growth hacker uses “pull”; he or she understands user behavior provides value immediately to persuade. A growth hacker wraps messaging into the fabric of the lives and thoughts of users. A growth hacker will leverage across disciplines, pulling in insights from behavioral economics and gamification, to find the right message to pull in users.
About our speaker:
Aaron Ginn | I am a growth hacker. I apply my study of people and metaphysics to marketing, product development, and entrepreneurship. I live and breathe distribution. My approach is product driven, data inspired, and cross-disciplinary (pulling in my experience with philosophy and behavioral economics).
I’ve helped grow the Romney Campaign to the millions and Stumbled Upon’s users to the tens of millions.
Free Food, Free Beer, Free Wine, and Free Networking..
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