Growth Hacking Lean Marketing with Mattan Griffel
Inventure Talks are designed to facilitate discussion and learning. There will be a presentation followed by questions from the audience. The hope is to provoke honest discussion. Please try to think of one or two questions prior to the event.
"Growth Hacking: Lean Marketing for Startups"
We hear the same story time-and-again: a new product is released to great fanfare. After the first Techcrunch article, thousands of people come to the site. But a month later site traffic has bottomed out and those thousands of people have moved on to the next app du jour. Mattan Griffel is an expert in helping companies create sustainable, lasting growth through user acquisition and retention. He will explain some of his secrets and show examples of how these methods have taken startups to the next level.
Mattan Griffel is Partner at GrowHack, a growth hacking agency for startups based in New York City. He is a member of General Assembly and the Sandbox Network. Mattan is the winner of several hackathons including the official Meetup Battle of the Braces Hackathon. He has spoken about coding, social gaming, marketing, and the state of startups at various industry events – including at Bloomberg, General Assembly, Internet Week, Social Media Week, and Hacking for Hustlers – and has been featured on Bloomberg BusinessWeek, Mashable, The Next Web, and Hacker News. Read more about him at mattangriffel.com.
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