ABOUT THIS class
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.
TAKEAWAYS
Learn the basic setup, navigation, and interface of Google Analytics
Get acquainted with basic terminology and mathematical formulas to understand key metrics
Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
Create custom segments, goals, URLs, and dashboards
Create automated alerts and scheduled reports
Learn to identify exceptions and surface actionable insights
Export data for further analysis in Excel
Design useful charts for sharing with colleagues or clients
Prereqs & Preparation
It would be useful to have a basic understanding of Excel and Powerpoint, but we will cover these in class as well. No preparation needed, although laptops are welcome.
About the Instructor(s)
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Matt Iles
Co-Founder,
Nine Lines
Nine Lines is a lifestyle ecommerce agency based in Brooklyn. We develop creative, data-driven strategies to help clients grow their business and earn more online. Think of us as a mashup of business analytics, user experience, and digital strategy. Nine Lines is currently developing a data simplicity app that will bring ecommerce professionals closer to their business than ever before.
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Katie Iles
Co-Founder,
Nine Lines
Nine Lines is a lifestyle ecommerce agency based in Brooklyn. We develop creative, data-driven strategies to help clients grow their business and earn more online. Think of us as a mashup of business analytics, user experience, and digital strategy. Nine Lines is currently developing a data simplicity app that will bring ecommerce professionals closer to their business than ever before.
Refund Policy
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
