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Intro to Google Analytics

3/16/2013 12:00 PM - 2:00 PM

ABOUT THIS class

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

TAKEAWAYS

Learn the basic setup, navigation, and interface of Google Analytics

Get acquainted with basic terminology and mathematical formulas to understand key metrics

Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions

Create custom segments, goals, URLs, and dashboards

Create automated alerts and scheduled reports

Learn to identify exceptions and surface actionable insights

Export data for further analysis in Excel

Design useful charts for sharing with colleagues or clients

Prereqs & Preparation

It would be useful to have a basic understanding of Excel and Powerpoint, but we will cover these in class as well. No preparation needed, although laptops are welcome.

About the Instructor(s)

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Matt Iles

Co-Founder,

Nine Lines

Nine Lines is a lifestyle ecommerce agency based in Brooklyn. We develop creative, data-driven strategies to help clients grow their business and earn more online. Think of us as a mashup of business analytics, user experience, and digital strategy. Nine Lines is currently developing a data simplicity app that will bring ecommerce professionals closer to their business than ever before.

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Katie Iles

Co-Founder,

Nine Lines

Nine Lines is a lifestyle ecommerce agency based in Brooklyn. We develop creative, data-driven strategies to help clients grow their business and earn more online. Think of us as a mashup of business analytics, user experience, and digital strategy. Nine Lines is currently developing a data simplicity app that will bring ecommerce professionals closer to their business than ever before.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: Intro to Google Analytics

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