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Grow Lean with Digital Marketing How to Find and Retain Customers Online

5/6/2013 6:30 PM - 9:30 PM

Your company will succeed based on its ability to acquire and retain customers. From social media, paid search, email, SEO, PR, there are many channels where you can attract potential new leads.

In this workshop, you will learn:

How to optimize your costs when it comes to acquiring customers

Deep dive into a few of the channels

Learn how to track and measure performance

Key Take Aways:

Paid acquisition tactics that lead to high reward at low cost

Email channel optimization

Learn how to leverage tools to track campaigns and channel performance

Instructor:

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialized background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and cross-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing and is an active blogger for TechCocktail. Follow Katya on Twitter: @digishopgirl

Learn More: Grow Lean with Digital Marketing How to Find and Retain Customers Online

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