Startup Marketing for Entrepreneurs
This class will cover the importance of a strong strategy and how to create one, all the way down to tactics that work for web products, mobile and even B2B. It will serve as a great refresher for experienced marketers and helps explain to engineers why marketers do what they do. Please come with prepared questions (or email the instructor, Shira Abel before: firstname.lastname@example.org) and feel free to interrupt during the lecture - Shira prefers talking with people rather than at them.
1. How to sort your strategy
2. What tactics work for what kind of company
3. How to grow a community (and if that's what you need)
What to expect
This class covers a lot of basics, so it's good for an engineer without a lot of marketing experience. For a marketer with serious experience, the actual user case information will be helpful.
Learn More: Startup Marketing for Entrepreneurs