Business War Games Applications and Reflections with Ben Gilad
Dr. Ben Gilad, a pioneer in the field of competitive intelligence and business war gaming, is founder and president of the Academy of Competitive Intelligence, and a former associate professor of strategy at Rutgers University’s School of Management. He has been running business war games for Fortune 500 companies since the 1980s.
Leo Boulton: As a market intelligence manager at Cisco, Leo's responsibilities are to provide sales support in competitive sales engagements, and also to perform deep competitive analysis in the front-line. Prior to joining the competitive intelligence world, Leo's background was in technical pre-sales in the telecommunications industry.
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