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Email Marketing 101 SF

1/27/2014 6:30 PM - 8:30 PM

Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.

TOPICS WE'LL COVER:

Best Practices

Goal-setting

What kind of tools you need

Deliverability

Performance Metrics

Segmenting

Specific programs around target segments

Email-specific Testing plans

Examples and case studies of how the pros are doing it

INSTRUCTOR:

Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.

He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.

Have questions about Email Marketing 101? Contact Classes @ PARISOMA

Attendee ListSort by: Date | First Name | Last Name

Brian Tse

Annick Aubin-Pouillot

Neal Yuan

Edward Hooper, 121cast

Rodolfo Melgoza, Mocana Corporation

Yuliya Rashkovskaya, Mocana Corpo

Yuri Kamihagi, Mocana Corporation

Sahana Ullagaddi

Yuliya Rashkovskaya, Mocana Corporation

Craig Thigpen, Common Sense Media

Zaretta Hammond, Transformative Learning Solutions

Ashley Miller, Betts Recruiting

Learn More: Email Marketing 101 SF

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