Marketing Made Lean
The Marketing Made Lean series incorporates solid marketing fundamentals with other disciplines including Lean; and design
tools like the Value Proposition Canvas to create an interactive, intense, impactful, workshop. You’ll learn to use techniques
for gathering customer insights, and feedback to increase brand awareness. We’ll build on the traditional 4Ps of marketing
and introduce you to Entrepreneurial Marketing and the 4Cs. We’ll help you identify your best customers and share tactics
for driving referrals. You’ll participate in hands-on activities designed to reinforce concepts and create a lean marketing plan
complete with budgets and expected Return-on-Investment.
Each Marketing Made Lean weekly workshop is 4 hours and builds upon the previous week’s learning. The series includes
facilitated instruction, books, tools, canvases, worksheets, templates, a marketing expert call-in series and refreshments.
Included with your registration is one-on-one coaching during the series and after the series has ended, you join the monthly,
one-hour, Marketing Made Lean call-in to learn from marketing experts, get answers to your current marketing questions,
discuss marketing challenges/ successes, and network with other business owners. You will have time during each workshop
to develop your strategies, tactics, budgets and lean marketing plan.
Marketing Made Lean is $249.00. You can apply for a $50.00 grant and secure
your seat for $199.00.
All refreshments, materials, books and one-on-one coaching are included.
Learn More: Marketing Made Lean