Entrepreneurial Marketing

"The battle is no longer about large agencies and big budgets. Today all you need is a really good product that meets a customer need, a few people who are smart, willing to hustle, and some basic marketing tactics."
— Anita Newton

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In this series, Anita Newton develops the Quad Marketing Framework. This approach to building a marketing strategy ensures that you begin from a strong foundation that consists of customer understanding and your own value proposition, and walks you through the steps you need to take to develop, execute, and evaluate your own sound marketing strategy.