Questions for You
Have I developed a clear sense of my target customer and where I can reach them?
Do I have a website? Are my objectives clear?
How well am I engaging in social media where my customers are?
How well am I doing in balancing listening and talking?
Questions for Your Team
How can we contribute our knowledge to determining the best way to engage customers?
Tools and Exercises
Identify a person who represents your target and ask them to review your presence - website, social media, presentations, etc. Do they find these relevant to them? Does it explain to the person what the product does? Do they motivate the intended target to use your product or service?