Because nothing happens until something gets sold, entrepreneurs must develop the knowledge, skill and discipline necessary to succeed in sales or that early momentum may never materialize.
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Entrepreneurs face a lot of challenges. One of the first is selling. What's your initial target market? How do you find the first customers in that market? What do you say once you've found them? And how do you get them to buy what you have to offer, and then stay loyal over time?
In this series, we explore a few of the critical skills and tools that entrepreneurs can use to succeed in selling. Our purpose is to help you become as efficient and effective as possible in the sales process, because you don't have a minute to waste.